Sorority rush (but now even more so)

 The Atlantic has a story about the contemporary unraveling of sorority rush at Southern colleges: now rush is preceded by rush training...

What It Costs to Be a Sorority Girl,  Parents hire coaches for all sorts of extracurriculars; why not to train their daughters to make friends? By Annie Joy Williams 

"It may sound insane to hire someone to train your teenage daughter to talk to other teenage girls, but sorority rush, especially in the South, is a major undertaking. Parents invest in lots of kids’ activities; private coaching is now a common feature of competitive athletics. And getting their kids into the right sorority, parents believe, might help them make the kinds of connections that can get them job interviews someday. ... There are unspoken rules, secret ranking systems, decades of traditions to study, and some hard and fast dos and don’ts, according to Alverson: “You don’t talk about bucks; you don’t talk about boys; you don’t talk about booze,” he told me. “A lot of people say don’t talk about the Bible, but I don’t buy in to that one.” If church is important to you, he said, it’s okay to say that; just remember that “Jesus is not going through rush.”

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Earlier:

Mongell, Susan, and Alvin E. Roth. "Sorority rush as a two-sided matching mechanism." The American Economic Review (1991): 441-464.