Most musicians can't make much of a living from either recordings or live performances. But there are other kinds of performances.
Kate Nash is flashing her arse to save the music industry
‘Major labels make billions while musicians are getting poorer,’ she tells Grazia. by Georgia Aspinall
"When Kate Nash announced she had started an OnlyFans to help fund her music tour, she all but broke the internet. ‘Don’t be sad,’ she wrote on Instagram. ‘It’s very empowering and selling pics of my arse is fun and funny, sex is fun and funny.’
"The response was unsurprisingly divisive. While industry friends like Self-Esteem and Alison Brie praised Nash’s decision, others questioned how ‘empowering’ it is. And while much of the resulting debate was thoughtful and inquisitive, some was undoubtedly steeped in sexism.
"Shame around sex work was prevalent, as though Nash choosing to start an OnlyFans is any different to her having a second job down the pub or in her local supermarket. When you look at it that way the question goes from ‘why OnlyFans?’ to ‘Why at all?’. The fact someone at Nash’s level of success even needs a side hustle is surely concerning. There is, Nash explains, something fundamentally broken in the music industry that artists are routinely forced to fund their careers in other ways.
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"She refuses to diminish the quality of her show by lowering the budget any further – not when she could just, as she puts it, flash her arse online instead. ‘I need extra income to take the stress out of [touring],’ she says. ‘And to pay my band and crew fairly, to put on high quality shows for my fans. I like flashing my arse and I know a few people that run their own adult film companies or work on OnlyFans, and I thought it was a fun way to start the tour “Butts 4 tour buses”’
"She was surprised by the attention she received with her announcement, not least because many musicians have OnlyFans now. Earlier this year, Lily Allen claimed that she’s earned more selling feet pictures on OnlyFans than she ever has from Spotify streams. Rapper Cardi B reportedly made more than £45million during her short stint on the site and Iggy Azalea is said to make more than £13million a month.
"For Nash, it’s about more than just money – she wants to make a statement about the state of the music industry. ‘The music industry is corrupt, broken and has failed artists completely,’ she explains. ‘The level of success that is required to make profit has become so inaccessible for most people. The major labels have set it up so that themselves and a bunch of tech bros can profit in the millions and even billions and musicians are getting poorer."