Saturday, March 21, 2020

The Power of Experiments by Mike Luca and Max Bazerman

New this month from MIT Press, a history and guide to experiments in (mostly) online businesses:

The Power of Experiments

Decision Making in a Data-Driven World

"How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world."

My blurb says: "Luca and Bazerman's The Power of Experiments will open your eyes about how to distill information from data."

Hal Varian's blurb says: "One of the great things about e-commerce is that it is far easier to run experiments online than offline. As more and more companies move online, they need to learn how to use this powerful tool. This book shows how to take advantage of experiments and how this will revolutionize business, both online and off."

Susan Athey's says: "This accessible and engaging book provides an excellent introduction to a subject that every young person entering the business world today should understand—experimentation. The case studies draw the reader into the challenges that arise in practice, highlighting issues ranging from bias to ethics to unintended consequences."

And the draft I read was fun and easy to read.  This might be the book to spend time with while you're sheltering in place.

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