Here's the column: How Nobel-Winning Economic Theories Can Help Your Online Dating
And here's the book: Everything I Ever Needed to Know about Economics I Learned from Online Dating
by Paul Oyer
I'll post market design related news and items about repugnant markets.See also my Game theory, experimental economics, and market design page. I have a new general-interest book on market design: Who Gets What--and Why The subtitle is "The new economics of matchmaking and market design."