Tuesday, August 20, 2013

Recruiting through social networks like LinkedIn

The Washington Post talks about how networking sites like LinkedIn are changing recruiting practices for the already employed: How LinkedIn has changed the way you might get your next job

"As LinkedIn has exploded — perhaps because it has exploded — there has been a major shift in the way employers find new workers. Gone are the days of “post and pray,” a recruiter’s adage for the practice of advertising a job opening and then idly hoping that good candidates swim up to the bait.

"Now the process of talent acquisition is something of a hunt.

“We’re really at a point now where all of your employees are vulnerable to being poached. Every single one,” said Josh Bersin, principal and founder of talent consulting firm Bersin by Deloitte.

"The change is happening rapidly: A 2013 study by the Society for Human Resource Management found that 77 percent of employers are using social networks to recruit, a sharp increase from the 56 percent who reported doing so in 2011. And among the recruiters using social tools, 94 percent said they are using LinkedIn.

"LinkedIn has also shaken up the job candidate experience for workers of all sorts. Satisfied employees in high-demand fields are frequently getting unexpected nibbles to gauge their interest in new opportunities. 
"And while LinkedIn has become recruiters’ primary hub for chasing passive talent, it’s not the only place they’re looking: Facebook, Twitter and niche sites such as GitHub have also become channels for identifying prospective job candidates.

"About 20,000 clients are using LinkedIn’s talent solutions products. These tools have fast become the company’s financial backbone: Of the $364 million in revenue that LinkedIn reported in the second quarter, $205 million came from this division..."

But success brings congestion:

"Jennifer Boulanger, director of talent acquisition at Arlington-based Opower, said she’s already seeing this happen in certain high-demand job categories.

“Most engineers, they get probably 10 to 15 LinkedIn mails every day,” Boulanger said. “So we actually got away from doing a lot of LinkedIn for engineers.”

"Still, she’s using LinkedIn Recruiter to fill a host of other positions. In fact, she has nearly 11,000 candidates in her applicant tracking system that were identified through this platform..."

Here's a competitor for a niche that may be particularly difficult to search:

"Kathleen Smith of ClearedJobs.net, a career site for people with government security clearances, said that hers is a niche in which many qualified candidates are not easily found on LinkedIn.

 “When you’re talking in the cleared community, people are not very comfortable sharing a lot of information,” Smith said, since they often work on classified projects and are accustomed to maintaining a certain level of privacy about themselves and their work.

"Even some of the basics can be difficult to discern, as workers are typically advised not to disclose in their profiles that they have a security clearance."

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