"Horse meat is the Tatar's Viagra"

While horse meat may be repugnant in some places, the controversy over horse meat in Russia is over how to prepare it: Appreciation of the Horse, Well-Cooked

"In parts of Russia and throughout Central Asia, horse is a central feature in traditional cuisine and is considered almost mandatory on special occasions.
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"Mr. Nasyrov buys much of his horse meat from trusted local producers in Tatarstan, the heavily Muslim region east of Moscow where, he said, residents ascribe even greater attributes to eating horse.

“Horse meat,” he said, “is the Tatar’s Viagra.”
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You can buy canned horse meat here.