U.Penn celebrates Judd Kessler's new book with a short excerpt

 You can read an excerpt from the introduction to Judd Kessler's new book Lucky by Design (which came out yesterday) here: 

The Hidden Markets All Around Us
October 14, 2025 • 6 min read
In an excerpt from his new book, 'Lucky by Design,' Wharton’s Judd Kessler looks at the hidden markets that determine who gets what in everyday life, and the rules that underpin them.