Here's a WSJ interview that mentions, among other things, Soo Lee and Muriel Niederle's experiment with virtual roses:
How Economists Would Fix Online Dating
A ‘thick’ market and cost-benefit analysis help avoid ‘romantic unemployment’
"One recent experiment in improving online dating sites through signaling mechanisms, conducted by economists Soohyung Lee and Muriel Niederle, gave members of a Korean dating site a limited number of virtual roses, meant to indicate special interest in a person, to include with their messages to potential matches. The result was that people were more likely to respond to those who sent them a rose..."
How Economists Would Fix Online Dating
A ‘thick’ market and cost-benefit analysis help avoid ‘romantic unemployment’
"One recent experiment in improving online dating sites through signaling mechanisms, conducted by economists Soohyung Lee and Muriel Niederle, gave members of a Korean dating site a limited number of virtual roses, meant to indicate special interest in a person, to include with their messages to potential matches. The result was that people were more likely to respond to those who sent them a rose..."
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