Friday, July 10, 2026

What crops compete with wine grapes? (Spoiler, it's houses.)

 As the wine business faces headwinds, both from climate change and from reduction in American alcohol consumption, vineyards are changing hands.  What is the new crop?  Houses...

The Mercury News has the story:

Housing plans in pricey Saratoga get lift from $100 million-plus deal
Homes are slated to be built on site of century-old vineyard 
By George Avalos

"The group bought the land in June 2025 for $30.6 million and embarked on a process to secure approval for a residential project on the property, which began operating as a vineyard around 1920.

Initially, the Wilson-led group proposed a 231-unit project known as Vineyard One at the corner of Chester Avenue and Allendale Avenue.

A series of negotiations with Saratoga planners and leaders eventually downsized the project to the current proposal that envisions a 64-unit housing development.

Of the 64 homes, 52 will be single-family residences for sale and 12 will be accessory dwelling units. Six of the ADUs will be rented to very low-income households, and six will be rented to moderate-income households, planning files show. 

...

"The purchase and development plans have materialized at a time when the median price of a home in Saratoga is around $3.9 million, far higher than the California median price of $930,260 and the Santa Clara County median home price of $1.6 million, according to Redfin. 

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