Tuesday, December 10, 2024

Market Studies

 Market Studies is an economics-adjacent interdisciplinary look at markets from the points of view of sociology, marketing, organizational studies and related fields.  Here's a big new book  which I've barely begun to skim. A good place for market designers to look first might be Chapter 2 - Market Engineering: A New Problem for Market Studies?

Market Studies: Mapping, Theorizing and Impacting Market Action  Edited by Susi Geiger, University College Dublin, Katy Mason, Lancaster University, Neil Pollock, University of Edinburgh, Philip Roscoe, University of St Andrews, Scotland, Annmarie Ryan, University of Limerick, Stefan Schwarzkopf, Copenhagen Business School, Pascale Trompette, Université de Grenoble, Cambridge University Press, November 2024, DOI: https://doi.org/10.1017/9781009413961 

No comments: