So, if you are a new bourbon producer (or an established brand, non-distilling producer), you can buy bourbon from MGP, which makes it in vast quantities in Indiana, and, voila, you have your own small batch whiskey ready to go. (According to Wikipedia, "There are generally no clear criteria as to what defines a "small batch.")
(I'm reminded of how Samuel Adams beer, which started off being sold to beer drinkers in Boston who appreciated a local beer, was initially brewed under contract by Iron City in Pittsburgh, where I lived at the time...none of this is mentioned at https://www.samueladams.com/history).
I might do some market research tonight, while thinking of the year gone by.
Among economists whose passing I marked this year, John and Alicia Nash (and here and here), Herb Scarf, and Douglass North.