Love and Warcraft

Any venue in which lots of single people invest time and energy in something that interests them can provide the thickness needed for an effective mating market.  You can get a date by being an active Yelp reviewer*, and, it turns out,  World of Warcraft isn't bad either, as Stephanie Rosenbloom reports in the NY Times: It’s Love at First Kill

" With more than 12 million subscribers, World of Warcraft is one of the most popular games of its kind in the world (others include EverQuest, Aion, Guild Wars). That’s a sizable dating pool. Match.com, by way of comparison, has fewer than 2 million subscribers."


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*My new HBS colleague Mike Luca has studied Yelp, including (in passing) the way that they create a social network for their most active reviewers.