Saturday, August 29, 2009

Made in the USA, but also sold in Canada

We're advised to "think locally and act globally," and the product labels on my new shoes illustrate some of the tension between those mandates.

This label strikes a balance between the wish to be local (and sell to those Americans who prefer to "buy American"), and the wish to be global (and to sell in Canada, where the labelling laws require two languages). And the issue isn't that Canadians are (North) Americans too:

So, I'm happy to show my Solidaire des Travailleurs Americains, whose products, Fabrique aux Etats-Unis, compete in the fairly free global marketplace.

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