The three things in the title of this post surely interact. The map below, from a Globe article by Richard Florida, looks at one factor--ratio of single men to single women--that is both a cause and an effect.
Showing posts with label dating. Show all posts
Showing posts with label dating. Show all posts
Wednesday, June 22, 2011
Monday, May 2, 2011
Love and Warcraft
Any venue in which lots of single people invest time and energy in something that interests them can provide the thickness needed for an effective mating market. You can get a date by being an active Yelp reviewer*, and, it turns out, World of Warcraft isn't bad either, as Stephanie Rosenbloom reports in the NY Times: It’s Love at First Kill
" With more than 12 million subscribers, World of Warcraft is one of the most popular games of its kind in the world (others include EverQuest, Aion, Guild Wars). That’s a sizable dating pool. Match.com, by way of comparison, has fewer than 2 million subscribers."
***
*My new HBS colleague Mike Luca has studied Yelp, including (in passing) the way that they create a social network for their most active reviewers.
" With more than 12 million subscribers, World of Warcraft is one of the most popular games of its kind in the world (others include EverQuest, Aion, Guild Wars). That’s a sizable dating pool. Match.com, by way of comparison, has fewer than 2 million subscribers."
***
*My new HBS colleague Mike Luca has studied Yelp, including (in passing) the way that they create a social network for their most active reviewers.
Friday, March 18, 2011
Market for adultery revisited
Cheating, Incorporated At Ashley Madison's website for "dating," the infidelity economy is alive, well, and profitable By Sheelah Kolhatkar
Lots of interesting bits, here are some...
"There's a lone genius—possibly evil and certainly entrepreneurial—behind Ashley Madison. His name is Noel Biderman, and he's the chief executive officer of Avid Life Media, based in Toronto. "Monogamy, in my opinion, is a failed experiment," he declares."
...
"Avid Life's six websites—including cougarlife.com, for older women seeking younger men, establishedmen.com, which connects "ambitious and attractive girls" with "successful and generous benefactors to fulfill their lifestyle needs," and hotornot.com, the 1990s throwback where people rate one another's photos"
...
"Promoting adultery and creating a market for it has made Biderman rich. It has not made him popular."
...
"...Ashley Madison is drowning in husbands, so many that they threaten to crush the few venturesome ladies who have boldly—and perhaps recklessly—put themselves out there. Each time you log on as a female, it's as if a new batch of peanut butter packets has been dropped over a refugee camp—everyone leaps at them at once, and you are overwhelmed with messages, "winks," and men attempting to interact. The pricing system is cleverly designed to charge the men at their most vulnerable moment: Each time one of those hungry males tries to grab at the peanut butter, he has to spend a few bucks. Creating a profile and browsing others are free, but if you'd like to initiate an e-mail or chat conversation with someone, you must purchase "credits"—200 of them cost $79.00, and they run like a meter (e-mails after the first one cost nothing; charges appear ambiguously on your credit card bill). "
...
"Curiously, Australia, where Ashley Madison was launched in April 2010, has the highest proportion of women users, at almost 40 percent. Biderman spent a few weeks there and says he noticed that prostitution is legal and that Aussie women aren't happy about it. "I think women down there have a view of the world that men have all these playgrounds—brothels, strip clubs, massage parlors," he says, "and they have nothing." Biederman has spent so much time studying his users, he sounds like an amateur sociologist: "We know there's a lot of doctors on there with god complexes who clearly either deal with so much stress in their lives, or believe they're so important, that having an affair—they're entitled to it."
...
"Biderman is quick to explain why his business isn't hurting anyone. "You eradicate Ashley Madison, you're not going to eradicate infidelity."
...
"When I asked Biderman's wife, Amanda, what it's like being joined in holy matrimony with an anti-marriage entrepreneur, she let out a long sigh. "Really, the business itself doesn't match who he is as a person—it's not our lifestyle or value system or any of that," she said. "I mean, yeah, I'd love it if he were working on a cure for cancer. But it's a business, and that's how we look at it."
HT: Benjamin Kay
For a historical view, see Elizabeth Abott, MISTRESSES: A history of the other woman; reviewed here:Mistresses through the ages: Prostitute, concubine, mistress, wife: the boundaries are blurred in this study
Lots of interesting bits, here are some...
"There's a lone genius—possibly evil and certainly entrepreneurial—behind Ashley Madison. His name is Noel Biderman, and he's the chief executive officer of Avid Life Media, based in Toronto. "Monogamy, in my opinion, is a failed experiment," he declares."
...
"Avid Life's six websites—including cougarlife.com, for older women seeking younger men, establishedmen.com, which connects "ambitious and attractive girls" with "successful and generous benefactors to fulfill their lifestyle needs," and hotornot.com, the 1990s throwback where people rate one another's photos"
...
"Promoting adultery and creating a market for it has made Biderman rich. It has not made him popular."
...
"...Ashley Madison is drowning in husbands, so many that they threaten to crush the few venturesome ladies who have boldly—and perhaps recklessly—put themselves out there. Each time you log on as a female, it's as if a new batch of peanut butter packets has been dropped over a refugee camp—everyone leaps at them at once, and you are overwhelmed with messages, "winks," and men attempting to interact. The pricing system is cleverly designed to charge the men at their most vulnerable moment: Each time one of those hungry males tries to grab at the peanut butter, he has to spend a few bucks. Creating a profile and browsing others are free, but if you'd like to initiate an e-mail or chat conversation with someone, you must purchase "credits"—200 of them cost $79.00, and they run like a meter (e-mails after the first one cost nothing; charges appear ambiguously on your credit card bill). "
...
"Curiously, Australia, where Ashley Madison was launched in April 2010, has the highest proportion of women users, at almost 40 percent. Biderman spent a few weeks there and says he noticed that prostitution is legal and that Aussie women aren't happy about it. "I think women down there have a view of the world that men have all these playgrounds—brothels, strip clubs, massage parlors," he says, "and they have nothing." Biederman has spent so much time studying his users, he sounds like an amateur sociologist: "We know there's a lot of doctors on there with god complexes who clearly either deal with so much stress in their lives, or believe they're so important, that having an affair—they're entitled to it."
...
"Biderman is quick to explain why his business isn't hurting anyone. "You eradicate Ashley Madison, you're not going to eradicate infidelity."
...
"When I asked Biderman's wife, Amanda, what it's like being joined in holy matrimony with an anti-marriage entrepreneur, she let out a long sigh. "Really, the business itself doesn't match who he is as a person—it's not our lifestyle or value system or any of that," she said. "I mean, yeah, I'd love it if he were working on a cure for cancer. But it's a business, and that's how we look at it."
HT: Benjamin Kay
For a historical view, see Elizabeth Abott, MISTRESSES: A history of the other woman; reviewed here:Mistresses through the ages: Prostitute, concubine, mistress, wife: the boundaries are blurred in this study
Tuesday, March 15, 2011
Dating fees added to the British inflation index
Along with apps, natch. The Financial Times reports, Apps and dating fees added to inflation basket
"Smartphones and the applications that run on them have been added to the basket that makes up the consumer price index, along with fees paid to dating agencies.
"The Office for National Statistics on Tuesday unveiled changes to the composition of its CPI and retail price index baskets, intended to represent a “typical” shopping basket for households – an exercise it undertakes every year. Because shopping habits change, items are constantly being added and removed from both indices.
...
"Fees paid to dating agencies have been added to reflect the growing use of internet services to find a partner..."
Matching is everywhere...
"Smartphones and the applications that run on them have been added to the basket that makes up the consumer price index, along with fees paid to dating agencies.
"The Office for National Statistics on Tuesday unveiled changes to the composition of its CPI and retail price index baskets, intended to represent a “typical” shopping basket for households – an exercise it undertakes every year. Because shopping habits change, items are constantly being added and removed from both indices.
...
"Fees paid to dating agencies have been added to reflect the growing use of internet services to find a partner..."
Matching is everywhere...
Sunday, February 27, 2011
A U.S. group dating site catches on in India
Jilted in the U.S., a Site Finds Love in India
"IN 2008, three young guys in Manhattan started Ignighter.com, a dating Web site focused on twentysomethings. They sought to set themselves apart by enabling members to set up group dates: One member, serving as a point person, could arrange a date — a movie, say, or a picnic in Central Park — with a group of other people and thereby take some of the awkward edge off of typical dates."
...
“In January 2010, we made the decision that we are an Indian dating site,” Mr. Sachs says. And now, with almost two million users — and 7,000 more signing up daily — Ignighter is considered India’s fastest-growing dating Web site.
"To put it another way, it gets as many users in a week in India as it did in a year in the United States. Next month, Ignighter will open an office in India and hire a dozen local employees. The company has stopped developing its American site, though it remains online.
...
"Ignighter, unlike the matrimonial sites, puts socializing and dating directly into the hands of young people. On most of the matrimonial sites, there’s a drop-down menu for “profile created for” — which includes son, daughter, brother, sister, relative or self. When it comes to Ignighter, “as far as we know, there are not a lot of parents on our site,” Mr. Sachs said.
Matrimonial sites thrive in India. Shaadi.com and others like Jeevansathi.com and Bharat Matrimony all have millions of users. The online matrimonial industry in India is estimated to generate $63 million a year in revenue and has tens of millions of registrants, according to EmPower Research, a market research firm.
“Dating sites have not succeeded in India,” says Gaurav Mishra of the MSL Group, a division of the marketing company Publicis Groupe. “It’s either been social networking sites or matrimonial sites.” Traditional dating sites, like Match.com, haven’t taken off in India. "
"IN 2008, three young guys in Manhattan started Ignighter.com, a dating Web site focused on twentysomethings. They sought to set themselves apart by enabling members to set up group dates: One member, serving as a point person, could arrange a date — a movie, say, or a picnic in Central Park — with a group of other people and thereby take some of the awkward edge off of typical dates."
...
“In January 2010, we made the decision that we are an Indian dating site,” Mr. Sachs says. And now, with almost two million users — and 7,000 more signing up daily — Ignighter is considered India’s fastest-growing dating Web site.
"To put it another way, it gets as many users in a week in India as it did in a year in the United States. Next month, Ignighter will open an office in India and hire a dozen local employees. The company has stopped developing its American site, though it remains online.
...
"Ignighter, unlike the matrimonial sites, puts socializing and dating directly into the hands of young people. On most of the matrimonial sites, there’s a drop-down menu for “profile created for” — which includes son, daughter, brother, sister, relative or self. When it comes to Ignighter, “as far as we know, there are not a lot of parents on our site,” Mr. Sachs said.
Matrimonial sites thrive in India. Shaadi.com and others like Jeevansathi.com and Bharat Matrimony all have millions of users. The online matrimonial industry in India is estimated to generate $63 million a year in revenue and has tens of millions of registrants, according to EmPower Research, a market research firm.
“Dating sites have not succeeded in India,” says Gaurav Mishra of the MSL Group, a division of the marketing company Publicis Groupe. “It’s either been social networking sites or matrimonial sites.” Traditional dating sites, like Match.com, haven’t taken off in India. "
Wednesday, January 12, 2011
Specialized dating sites for the disabled
Searching for a mate is hard work, and it can be hard to find a match if you have special needs. So there's a demand for specialized dating sites: Difference Is the Norm on These Dating Sites
"Several dating Web sites for singles with health problems have started up in the last few years. Ms. Nevius joined Dating 4 Disabled, a site for people with an array of disabilities, including paralysis and multiple sclerosis. Other sites include NoLongerLonely, for adults with mental illness, and POZ Personals, for people who are H.I.V-positive."
...
"He said the worst part of dating was the anxiety over disclosing his H.I.V. status. Getting to know someone in an online community of people with H.I.V. allows relationships to form without the burden of the big reveal hovering overhead.
“Here everyone knows you have H.I.V.,” he said, “so it gets that barrier out of the way.”
"Another site, Prescription4Love, has communities dedicated to sexually transmitted diseases and physical disabilities, but also to other diseases that don’t conjure images of romance and intimacy, like diabetes and Parkinson’s. The site was created by Ricky Durham, whose late brother suffered from Crohn’s disease — a condition that came with literal baggage.
“He was a good-looking boy,” Mr. Durham said. “But when do you tell a girl that you have a colostomy bag? The first date? The third? There’s no good time.”
"Awkward issues that come with an illness can be discussed frankly and openly in an online space in which everyone is dealing with something out of the ordinary.
“Sexuality, travel, mobility, pain: Everything takes on a different dimension,” said Merryl Kaplan, who is in charge of member services for Dating 4 Disabled.
"The anonymity of the Internet allows people to be forthcoming and honest about what they are truly looking for in a companion. Among the almost 12,000 members of Dating 4 Disabled, for example, many specify the types of disabilities they would be open to dealing with in a long-term relationship.
“Like anyone else, people with disabilities have different preferences,” Ms. Kaplan said. “Someone with good mobility may prefer someone also mobile; others don’t limit at all.”
"Several dating Web sites for singles with health problems have started up in the last few years. Ms. Nevius joined Dating 4 Disabled, a site for people with an array of disabilities, including paralysis and multiple sclerosis. Other sites include NoLongerLonely, for adults with mental illness, and POZ Personals, for people who are H.I.V-positive."
...
"He said the worst part of dating was the anxiety over disclosing his H.I.V. status. Getting to know someone in an online community of people with H.I.V. allows relationships to form without the burden of the big reveal hovering overhead.
“Here everyone knows you have H.I.V.,” he said, “so it gets that barrier out of the way.”
"Another site, Prescription4Love, has communities dedicated to sexually transmitted diseases and physical disabilities, but also to other diseases that don’t conjure images of romance and intimacy, like diabetes and Parkinson’s. The site was created by Ricky Durham, whose late brother suffered from Crohn’s disease — a condition that came with literal baggage.
“He was a good-looking boy,” Mr. Durham said. “But when do you tell a girl that you have a colostomy bag? The first date? The third? There’s no good time.”
"Awkward issues that come with an illness can be discussed frankly and openly in an online space in which everyone is dealing with something out of the ordinary.
“Sexuality, travel, mobility, pain: Everything takes on a different dimension,” said Merryl Kaplan, who is in charge of member services for Dating 4 Disabled.
"The anonymity of the Internet allows people to be forthcoming and honest about what they are truly looking for in a companion. Among the almost 12,000 members of Dating 4 Disabled, for example, many specify the types of disabilities they would be open to dealing with in a long-term relationship.
“Like anyone else, people with disabilities have different preferences,” Ms. Kaplan said. “Someone with good mobility may prefer someone also mobile; others don’t limit at all.”
Friday, September 3, 2010
Sunday, July 25, 2010
Internet dating moves (back) into the real world
Computers can provide a multitude of services, and a new class of dating services uses them not to help people meet others, but to preserve their anonymity until they decide to relinquish it: The New Dating Tools: A Card and a Wink.
"This is the next generation of online dating. Unlike traditional dating sites where members spend hours on computers writing autobiographies and scrutinizing photographs, a raft of newfangled dating tools are striving to better bridge the gap between online and real-world romance.
"Some companies offer a combination of flirty calling cards and Web pages. Others operate dating applications that use the global positioning systems in cellphones to help local singles find one another.
"All of them contend they are superior to big online dating sites like Match.com; eHarmony.com because meeting people is faster, more organic and less formal. And participants are not limited to a database of members: the world is their dating pool.
“It’s almost like you’re shopping online,” said Ms. Cheek, “but you’re shopping in real life.”
"At the same time, these hybrid dating tools still enable users to keep their names and personal information private for as long as they like.
"Ms. Cheek, an architect who works part-time in sales for a high-end Manhattan furniture company, founded one such venture, Cheek’d, which had its debut in May. Users receive calling cards to dole out to alluring strangers they encounter in their everyday lives, be it in a club or in a subway on their morning commute. Recipients of the cards can use the identification code printed on them to log onto Cheekd.com;and send a message to their admirer. A pack of 50 cards and a month’s subscription to Cheek’d, where users can receive messages and post information about themselves, is $25. There is no fee for those who receive cards to communicate with an admirer through the site."
...
"On each red FlipMe! card is an explanation for the recipient: “I’ve said ‘what if’ too many times ... not this time.” A pack of 30 cards and a three-month membership to flipmedating.com is $24.99. The cards, which all say the same thing, are sold online and in some salons and spas in the Northeast. A cellphone application is in the works."
...
"Card users said companies like FlipMe! and Cheek’d are emboldening them to approach people who might otherwise have been missed connections. They also appreciate how the companies reverse the online dating process — observe someone in person first, then send an electronic message. There’s no need to contend with false advertising on dating Web sites."
...
"Other companies are helping singles connect through location-based technology on their mobile phones. In the last few years the number of Web sites and applications like Grindr, Are You Interested? and Urban Signals, has swelled.
"One of the biggest is the free iPhone dating application Skout, which recently surpassed its millionth member. Skout uses a cellphone’s global positioning system to help users to find like-minded people within a walkable radius of one another. (For safety reasons, Skout does not identify a user’s precise location.) Those who sign up for the application create basic profiles with photographs and then use an instant message feature to communicate when they are within range of each other. Then, they can arrange a mutual meeting spot.
“It’s really combining the best of online dating and real-world people discovery,” said Christian Wiklund, Skout’s founder."
"This is the next generation of online dating. Unlike traditional dating sites where members spend hours on computers writing autobiographies and scrutinizing photographs, a raft of newfangled dating tools are striving to better bridge the gap between online and real-world romance.
"Some companies offer a combination of flirty calling cards and Web pages. Others operate dating applications that use the global positioning systems in cellphones to help local singles find one another.
"All of them contend they are superior to big online dating sites like Match.com; eHarmony.com because meeting people is faster, more organic and less formal. And participants are not limited to a database of members: the world is their dating pool.
“It’s almost like you’re shopping online,” said Ms. Cheek, “but you’re shopping in real life.”
"At the same time, these hybrid dating tools still enable users to keep their names and personal information private for as long as they like.
"Ms. Cheek, an architect who works part-time in sales for a high-end Manhattan furniture company, founded one such venture, Cheek’d, which had its debut in May. Users receive calling cards to dole out to alluring strangers they encounter in their everyday lives, be it in a club or in a subway on their morning commute. Recipients of the cards can use the identification code printed on them to log onto Cheekd.com;and send a message to their admirer. A pack of 50 cards and a month’s subscription to Cheek’d, where users can receive messages and post information about themselves, is $25. There is no fee for those who receive cards to communicate with an admirer through the site."
...
"On each red FlipMe! card is an explanation for the recipient: “I’ve said ‘what if’ too many times ... not this time.” A pack of 30 cards and a three-month membership to flipmedating.com is $24.99. The cards, which all say the same thing, are sold online and in some salons and spas in the Northeast. A cellphone application is in the works."
...
"Card users said companies like FlipMe! and Cheek’d are emboldening them to approach people who might otherwise have been missed connections. They also appreciate how the companies reverse the online dating process — observe someone in person first, then send an electronic message. There’s no need to contend with false advertising on dating Web sites."
...
"Other companies are helping singles connect through location-based technology on their mobile phones. In the last few years the number of Web sites and applications like Grindr, Are You Interested? and Urban Signals, has swelled.
"One of the biggest is the free iPhone dating application Skout, which recently surpassed its millionth member. Skout uses a cellphone’s global positioning system to help users to find like-minded people within a walkable radius of one another. (For safety reasons, Skout does not identify a user’s precise location.) Those who sign up for the application create basic profiles with photographs and then use an instant message feature to communicate when they are within range of each other. Then, they can arrange a mutual meeting spot.
“It’s really combining the best of online dating and real-world people discovery,” said Christian Wiklund, Skout’s founder."
Friday, July 2, 2010
Advertising versus data on dating web sites
Advertising is easier to come by than data: apparently no one really knows much about the effect of online dating sites on producing marriages and relationships. A recent story in the Washington Post points this out (while suggesting the numbers may have peaked):Are dating Web sites past their prime?
And here is an older WSJ story:Marriage-Maker Claims Are Tied in Knots--Online Dating Sites Say Hordes of People Ultimately Marry, but Their Methods Have Plenty of Hitches of Their Own,along with an online post pointing out that there may be special selection problems facing online surveys of online activity: How Many Marriages Started Online?
And here is an older WSJ story:Marriage-Maker Claims Are Tied in Knots--Online Dating Sites Say Hordes of People Ultimately Marry, but Their Methods Have Plenty of Hitches of Their Own,along with an online post pointing out that there may be special selection problems facing online surveys of online activity: How Many Marriages Started Online?
Saturday, June 12, 2010
Dating sites that limit your options
A new paper by my HBS colleagues Hanna Halaburda and Misiek Piskorski discusses why a dating/matrimony site that limits your options (like eHarmony) might be attractive. Their paper is called Platforms and Limits to Network Effects
The idea is that, even if you would prefer to have lots of options yourself, you might prefer to be one of a small set of options your dating partners are considering.
Abstract:We model conditions under which agents in two-sided matching markets would rationally prefer a platform limiting choice. We show that platforms that offer a limited set of matching candidates are attractive by reducing the competition among agents on the same side of the market. An agent who sees fewer candidates knows that these candidates also see fewer potential matches, and so are more likely to accept the match. As agents on both sides have access to more candidates, initially positive indirect network effects decrease in strength, reach their limit and eventually turn negative. The limit to network effects is different for different types of agents. For agents with low outside option the limit to network effects is reached relatively quickly, and those agents choose the platform with restricted number of candidates. This is because those agents value the higher rate of acceptance more than access to more candidates. Agents with higher outside option choose the market with larger number of candidates. The model helps explain why platforms offering restricted number of candidates coexist alongside those offering larger number of candidates, even though the existing literature on network effects suggests that the latter should always dominate the former.
The idea is that, even if you would prefer to have lots of options yourself, you might prefer to be one of a small set of options your dating partners are considering.
Abstract:We model conditions under which agents in two-sided matching markets would rationally prefer a platform limiting choice. We show that platforms that offer a limited set of matching candidates are attractive by reducing the competition among agents on the same side of the market. An agent who sees fewer candidates knows that these candidates also see fewer potential matches, and so are more likely to accept the match. As agents on both sides have access to more candidates, initially positive indirect network effects decrease in strength, reach their limit and eventually turn negative. The limit to network effects is different for different types of agents. For agents with low outside option the limit to network effects is reached relatively quickly, and those agents choose the platform with restricted number of candidates. This is because those agents value the higher rate of acceptance more than access to more candidates. Agents with higher outside option choose the market with larger number of candidates. The model helps explain why platforms offering restricted number of candidates coexist alongside those offering larger number of candidates, even though the existing literature on network effects suggests that the latter should always dominate the former.
Monday, June 7, 2010
Outsourcing online courtship
The Washington Post has a story about services (like Virtual Dating Assistants) that allow online courtship to be outsourced: Online dating assistants help the lonely and busy
"Last June, Valdez, now 25, founded Virtual Dating Assistants -- a company that "specializes in making the dating dreams of busy individuals come true."
"Author Timothy Ferriss popularized the concept when he wrote about outsourcing his online dating accounts to teams of competing writers in his 2007 book, "The 4-Hour Work Week."
"Valdez's Atlanta-based firm is hardly the only outfit to offer such services. Dozens of profile-writing shops such as Arlington County-based TargetLove have popped up in the past few years, and dating coaches are increasingly managing their clients' online pursuits. Not to mention the well-intentioned friends and relatives who have taken over the process for the hapless singles in their lives.
"But Valdez and his team of 45 freelance writers, including Hartshorn, do it all: write a client's profile, pick out potential matches, send introductory e-mails and message back and forth until a date is confirmed. Then they turn over the correspondence and tell the lucky fellow where and when he's meeting Madame X. (And it's almost always that gender dynamic; 80 percent of the firm's clients are men.)...
"Mark Brooks, founder of Online Personals Watch, a site that tracks Internet dating trends, says this type of outsourcing is an ethically questionable form of "misrepresentation." Still, he expects the field to grow.
"Professional matchmakers often charge $5,000 or more a year and have a limited pool of matches. Online dating sites are populated with countless singles but can require more attention than some users are willing to devote. "It may look like instant gratification, like you dive into the pool and instantly come up with a fish, but it doesn't really work like that," Brooks says. "You've got to tap, tap, tap on the keyboard quite a lot to get anywhere."
Tuesday, April 27, 2010
Subscription dating sites: matching versus recruiting
The proprieters of the (apparently no-fee) online dating site OKCupid have a blog in which they analyze their copious data in interesting ways. A recent entry analyzes the business plans of their bigger competitors: Why You Should Never Pay For Online Dating
They argue that the number of members advertised by eHarmony and Match.com is very much larger than the number of their paying subscribers, with the result that most messages are sent to non-subscribers (who they hope will be enticed to subscribe in order to answer). This contributes, they argue, to a death spiral in which men (who send the most messages) find that most of their messages go unanswered, so they increase the number of people they message to, which makes the messages more formulaic, which decreases the response rate (because women are inundated with many impersonal messages from less than likely matches), etc.
Makes you think some kind of scarce-resource signaling would be useful, doesn't it?
They argue that the number of members advertised by eHarmony and Match.com is very much larger than the number of their paying subscribers, with the result that most messages are sent to non-subscribers (who they hope will be enticed to subscribe in order to answer). This contributes, they argue, to a death spiral in which men (who send the most messages) find that most of their messages go unanswered, so they increase the number of people they message to, which makes the messages more formulaic, which decreases the response rate (because women are inundated with many impersonal messages from less than likely matches), etc.
Makes you think some kind of scarce-resource signaling would be useful, doesn't it?
Saturday, April 24, 2010
Assortative dating
Specialty dating sites are nothing new; and here's a story about one that specializes in beauty: Beautiful dating events: ‘It’s not shallow to say I like beautiful people’
To join Beautifulpeople.com you submit a photo, and members vote on your looks.
I wonder if this works better than sites that aim to match complements.
To join Beautifulpeople.com you submit a photo, and members vote on your looks.
I wonder if this works better than sites that aim to match complements.
Wednesday, February 17, 2010
Matrimony and dating sites with attitude
The NY Times reports on the market for online dating and marriage sites that have ideas about who should be matched with whom: Better Loving Through Chemistry.
"Now, a handful of dating Web sites are competing to impose some science, or at least some structure, on the quest for love by using different kinds of tests to winnow the selection process. In short, each of these sites is aiming to be the Netflix of love.
Instead of using a proprietary algorithm to recommend movies you might enjoy, based on your past choices, however, these dating sites offer you a list of romantic candidates whose selection is based on proprietary analyses of personality characteristics or biological markers.
Consider ScientificMatch.com, founded about two years ago, which aims to create romantic chemistry via genetic testing. The site, which matches people based on certain genetic markers for the immune system, takes its cue from studies showing that women are more attracted to the smell of men who have very different immune systems from their own. The site charges $1,995.95 for a lifetime membership — the lofty fee includes a cheek swabbing kit, DNA processing, a criminal and bankruptcy background check, as well as verification of age and marital status, the site says.
Then there’s Chemistry.com, started in 2006 by the dating giant Match.com. Helen Fisher, the biological anthropologist who developed Chemistry.com’s questionnaire, says the site is designed to predict compatibility based on traits of temperament like adventurousness, decisiveness or empathy. And it charges a premium for its services: about $50 for a one-month membership, compared with about $35 for Match.com.
But both ScientificMatch.com and Chemistry.com are refinements of an idea originally developed by eHarmony.com. "
..."Online dating is a $976 million annual industry in the United States, according to estimates from Marketdata Enterprises, a research firm. So, to stand out among hundreds of mass-market, open-community sites that attract everyone from people trolling for quick hookups to those headed for holy matrimony, a few services offer more elaborate mate-finding methods.
They build brand identity when they “target people who are looking for relationships rather than just dating,” says John LaRosa, the research director at Marketdata Enterprises. That means matchmaking sites with fewer users can charge more per subscriber than larger sites that list online personals.
Match.com, with an estimated 1.2 million paid subscribers, had revenue of about $365 million in 2008, Mr. LaRosa estimates. EHarmony, meanwhile, with about 656,000 paid members, had estimated revenue of $216 million that year, he says. "
"Now, a handful of dating Web sites are competing to impose some science, or at least some structure, on the quest for love by using different kinds of tests to winnow the selection process. In short, each of these sites is aiming to be the Netflix of love.
Instead of using a proprietary algorithm to recommend movies you might enjoy, based on your past choices, however, these dating sites offer you a list of romantic candidates whose selection is based on proprietary analyses of personality characteristics or biological markers.
Consider ScientificMatch.com, founded about two years ago, which aims to create romantic chemistry via genetic testing. The site, which matches people based on certain genetic markers for the immune system, takes its cue from studies showing that women are more attracted to the smell of men who have very different immune systems from their own. The site charges $1,995.95 for a lifetime membership — the lofty fee includes a cheek swabbing kit, DNA processing, a criminal and bankruptcy background check, as well as verification of age and marital status, the site says.
Then there’s Chemistry.com, started in 2006 by the dating giant Match.com. Helen Fisher, the biological anthropologist who developed Chemistry.com’s questionnaire, says the site is designed to predict compatibility based on traits of temperament like adventurousness, decisiveness or empathy. And it charges a premium for its services: about $50 for a one-month membership, compared with about $35 for Match.com.
But both ScientificMatch.com and Chemistry.com are refinements of an idea originally developed by eHarmony.com. "
..."Online dating is a $976 million annual industry in the United States, according to estimates from Marketdata Enterprises, a research firm. So, to stand out among hundreds of mass-market, open-community sites that attract everyone from people trolling for quick hookups to those headed for holy matrimony, a few services offer more elaborate mate-finding methods.
They build brand identity when they “target people who are looking for relationships rather than just dating,” says John LaRosa, the research director at Marketdata Enterprises. That means matchmaking sites with fewer users can charge more per subscriber than larger sites that list online personals.
Match.com, with an estimated 1.2 million paid subscribers, had revenue of about $365 million in 2008, Mr. LaRosa estimates. EHarmony, meanwhile, with about 656,000 paid members, had estimated revenue of $216 million that year, he says. "
Monday, February 8, 2010
Sex ratio and competition, in China and American colleges
With more than 120 boys born for every 100 girls in China, parents of boys know that their sons will face a competitive marriage market. Shang-Jin Wei of Columbia and Xiaobo Zhang of the International Food Policy Research Institute argue that this accounts for a substantial portion of the high savings rate in China, as parents anticiipate that wealthier sons will marry more successfully, and that this spills over to the general economy:
The Competitive Saving Motive: Evidence from Rising Sex Ratios and Savings Rates in China
NBER Working Paper No. 15093 June 2009
Abstract: While the high savings rate in China has global impact, existing explanations are incomplete. This paper proposes a competitive saving motive as a new explanation: as the country experiences a rising sex ratio imbalance, the increased competition in the marriage market has induced the Chinese, especially parents with a son, to postpone consumption in favor of wealth accumulation. The pressure on savings spills over to other households through higher costs of house purchases. Both cross-regional and household-level evidence supports this hypothesis. This factor can potentially account for about half of the actual increase in the household savings rate during 1990-2007.
And here's a summary by Wei at VOX: The mystery of Chinese savings
In the meantime, there's a shortage of boys on many American college campuses: this NY Times report suggests that this has changed the dating equilibrium in ways that concern not only savings behavior, but also sex . (The story doesn't explicitly mention savings behavior, the Times is a family newspaper): The New Math on Campus
The Competitive Saving Motive: Evidence from Rising Sex Ratios and Savings Rates in China
NBER Working Paper No. 15093 June 2009
Abstract: While the high savings rate in China has global impact, existing explanations are incomplete. This paper proposes a competitive saving motive as a new explanation: as the country experiences a rising sex ratio imbalance, the increased competition in the marriage market has induced the Chinese, especially parents with a son, to postpone consumption in favor of wealth accumulation. The pressure on savings spills over to other households through higher costs of house purchases. Both cross-regional and household-level evidence supports this hypothesis. This factor can potentially account for about half of the actual increase in the household savings rate during 1990-2007.
And here's a summary by Wei at VOX: The mystery of Chinese savings
In the meantime, there's a shortage of boys on many American college campuses: this NY Times report suggests that this has changed the dating equilibrium in ways that concern not only savings behavior, but also sex . (The story doesn't explicitly mention savings behavior, the Times is a family newspaper): The New Math on Campus
Sunday, September 13, 2009
People are experience goods (online dating version)
What do you get when you cross an online dating site with speed dating? Virtual Date... Here's an interesting paper on adding some texture to the online dating marketplace.
Frost, Jeana H., Zoe Chance, Michael I. Norton, and Dan Ariely. People Are Experience Goods: Improving Online Dating with Virtual Dates. Journal of Interactive Marketing 22, no. 1 (winter 2008): 51-62.
Abstract: "We suggest that online dating frequently fails to meet user expectations because people, unlike many commodities available for purchase online, are experience goods: Daters wish to screen potential romantic partners by experiential attributes (such as sense of humor or rapport), but online dating Web sites force them to screen by searchable attributes (such as income or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part because users desire information about experiential attributes, but online dating Web sites contain primarily searchable attributes (Study 2). Finally, we introduce and beta test the Virtual Date, offering potential dating partners the opportunity to acquire experiential information by exploring a virtual environment in interactions analogous to real first dates (such as going to a museum), an online intervention that led to greater liking after offline meetings (Study 3)."
Frost, Jeana H., Zoe Chance, Michael I. Norton, and Dan Ariely. People Are Experience Goods: Improving Online Dating with Virtual Dates. Journal of Interactive Marketing 22, no. 1 (winter 2008): 51-62.
Abstract: "We suggest that online dating frequently fails to meet user expectations because people, unlike many commodities available for purchase online, are experience goods: Daters wish to screen potential romantic partners by experiential attributes (such as sense of humor or rapport), but online dating Web sites force them to screen by searchable attributes (such as income or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part because users desire information about experiential attributes, but online dating Web sites contain primarily searchable attributes (Study 2). Finally, we introduce and beta test the Virtual Date, offering potential dating partners the opportunity to acquire experiential information by exploring a virtual environment in interactions analogous to real first dates (such as going to a museum), an online intervention that led to greater liking after offline meetings (Study 3)."
Marriage and dating in NYC: matching complements
Some dating services seek to match likes to likes, e.g. South Asians, or Ivy League graduates. But there's also a market for the traditional complements: beautiful women and rich men. Here's a story about a party for just such talents, by Katherine Bindley in the NY Times: Banker Seeks Beauty.
"The invitation to the latest Fashion Meets Finance party — an affair that shamelessly includes only women who work in fashion and men from Wall Street — declared that the dark days are over — not just for the economy, but in the dating market. “We are here to announce the balance is restoring itself to the ecosystem of the New York dating community,” the party organizers said on their cheeky Web site."
...
"“From my experience, I’ve dated lawyers and doctors and they’re nice; I just prefer finance,” Ms. Yanush said, before applying a fresh gloss of candy-apple-red lipstick in the ladies room. “My girlfriends who are in long-term relationships with finance guys are very happy.” "
...
"The idea behind Fashion Meets Finance began in 2007 with Beth Newill, a merchandiser for Ann Taylor at the time, who found the garment district was a poor neighborhood in which to meet men. After speaking with a male friend who worked in finance and had expressed the same frustration about the absence of eligible women in the financial district, Ms. Newill organized regular happy hours for the two groups."
...
"The text with the latest invitation, the first party since January, was typical: “We fear that news of shrinking bonuses, banks closing and the Dow plummeting confused the gorgeous women of the city who understood that their shelf life is quick and fleeting like a senator’s South American love affair. The uncertainty caused panic which caused irrational decisions — there’s going to be a two-year blip in the system where a hot fashion girl might commit to a pharmaceutical salesman.”
The women were encouraged to hold on because the recession is over, and it would only be a matter of time before a boyfriend in finance enabled them to quit their jobs to be “tennis moms.”
Jeremy Abelson, 29, the founder of an online luxury newsletter called Pocket Change, who creates most of the Web site’s copy, said, “It’s offensive but it’s very realistic.” "
The article closes by quoting someone who didn't meet the woman of his dreams: "“Let’s just say I’m not going to find my future ex-wife here,” he said."
"The invitation to the latest Fashion Meets Finance party — an affair that shamelessly includes only women who work in fashion and men from Wall Street — declared that the dark days are over — not just for the economy, but in the dating market. “We are here to announce the balance is restoring itself to the ecosystem of the New York dating community,” the party organizers said on their cheeky Web site."
...
"“From my experience, I’ve dated lawyers and doctors and they’re nice; I just prefer finance,” Ms. Yanush said, before applying a fresh gloss of candy-apple-red lipstick in the ladies room. “My girlfriends who are in long-term relationships with finance guys are very happy.” "
...
"The idea behind Fashion Meets Finance began in 2007 with Beth Newill, a merchandiser for Ann Taylor at the time, who found the garment district was a poor neighborhood in which to meet men. After speaking with a male friend who worked in finance and had expressed the same frustration about the absence of eligible women in the financial district, Ms. Newill organized regular happy hours for the two groups."
...
"The text with the latest invitation, the first party since January, was typical: “We fear that news of shrinking bonuses, banks closing and the Dow plummeting confused the gorgeous women of the city who understood that their shelf life is quick and fleeting like a senator’s South American love affair. The uncertainty caused panic which caused irrational decisions — there’s going to be a two-year blip in the system where a hot fashion girl might commit to a pharmaceutical salesman.”
The women were encouraged to hold on because the recession is over, and it would only be a matter of time before a boyfriend in finance enabled them to quit their jobs to be “tennis moms.”
Jeremy Abelson, 29, the founder of an online luxury newsletter called Pocket Change, who creates most of the Web site’s copy, said, “It’s offensive but it’s very realistic.” "
The article closes by quoting someone who didn't meet the woman of his dreams: "“Let’s just say I’m not going to find my future ex-wife here,” he said."
Monday, May 11, 2009
Market for adultery, in a recession
In an earlier post, I mentioned a website that caters to married people seeking an affair. It turns out that the business is countercyclical:
Adultery business cashes in on world's recession worries
"At the Ashley Madison agency, which revels in the motto, "Life is short. Have an affair," the global economic downturn is proving a boon for business. "
"Membership has soared from one million to 3.6 million in just 12 months, and he expects another surge after the company launched a service allowing members to access the site from their mobile phones. The innovation is aimed at would-be cheaters who are nervous about leaving evidence of their infidelity on their computer at home or work.
Mr Biderman said that many couples who would otherwise have divorced were seeking affairs at the moment because of the cost of hiring lawyers and the difficulty of selling the marital home. "
Adultery business cashes in on world's recession worries
"At the Ashley Madison agency, which revels in the motto, "Life is short. Have an affair," the global economic downturn is proving a boon for business. "
"Membership has soared from one million to 3.6 million in just 12 months, and he expects another surge after the company launched a service allowing members to access the site from their mobile phones. The innovation is aimed at would-be cheaters who are nervous about leaving evidence of their infidelity on their computer at home or work.
Mr Biderman said that many couples who would otherwise have divorced were seeking affairs at the moment because of the cost of hiring lawyers and the difficulty of selling the marital home. "
Sunday, May 10, 2009
Marriage and dating online in Korea
Soohyung Lee has a paper about an online marriage market in Korea, whose findings are similar in some respects to those in the papers described in my two earlier posts today, and different in others: Preferences and Choice Constraints in Marital Sorting: Evidence From Korea.
Like the paper by Hitsch, Hortaçsu, and Ariely, Lee's paper considers detailed transactional data from an online site, this one aimed at marriage rather than more casual dating, and uses the data to estimate preferences for mates, based on a variety of observable traits. Like both Hitsch et al. and the paper on Indian marriages by Banerjee, Duflo, Ghatak and Lafortune, Lee's paper looks at stable matches produced by a deferred acceptance algorithm based on the estimated preferences, and compares them to the observed marriages in population data. Unlike those two papers, the findings in Korea are that the simulated stable matchings look different than the population matchings; they are less assortative on some dimensions (such as employment in the same industry).
The paper suggests that some aspects of Korean marriage data therefore reflect choice constraints on who meets whom, and that as these constraints are relaxed (perhaps by increased use of internet matchmaking), some aspects of Korean life may change.
Market design update (5/12/09): Professor Lee sends me the following email describing how her work has proved useful in the design of the matching site, which uses an algorithm to suggest several possible dates to each participant:
"FYI, the matchmaking company partially adopted my estimates to adjust its matching algorithm. Previously, it assumed all men and all women have the same preference ranking. Under the revised algorithm, it classifies men and women based on their characteristics and allows them to have heterogeneous preference rankings (which I find in my estimation).
With the revised algorithm, the company was able to increase the probability of a proposal turning into an actual first date by a factor of 2. "
Like the paper by Hitsch, Hortaçsu, and Ariely, Lee's paper considers detailed transactional data from an online site, this one aimed at marriage rather than more casual dating, and uses the data to estimate preferences for mates, based on a variety of observable traits. Like both Hitsch et al. and the paper on Indian marriages by Banerjee, Duflo, Ghatak and Lafortune, Lee's paper looks at stable matches produced by a deferred acceptance algorithm based on the estimated preferences, and compares them to the observed marriages in population data. Unlike those two papers, the findings in Korea are that the simulated stable matchings look different than the population matchings; they are less assortative on some dimensions (such as employment in the same industry).
The paper suggests that some aspects of Korean marriage data therefore reflect choice constraints on who meets whom, and that as these constraints are relaxed (perhaps by increased use of internet matchmaking), some aspects of Korean life may change.
Market design update (5/12/09): Professor Lee sends me the following email describing how her work has proved useful in the design of the matching site, which uses an algorithm to suggest several possible dates to each participant:
"FYI, the matchmaking company partially adopted my estimates to adjust its matching algorithm. Previously, it assumed all men and all women have the same preference ranking. Under the revised algorithm, it classifies men and women based on their characteristics and allows them to have heterogeneous preference rankings (which I find in my estimation).
With the revised algorithm, the company was able to increase the probability of a proposal turning into an actual first date by a factor of 2. "
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