Friday, July 2, 2010

Advertising versus data on dating web sites

Advertising is easier to come by than data: apparently no one really knows much about the effect of online dating sites on producing marriages and relationships. A recent story in the Washington Post points this out (while suggesting the numbers may have peaked):Are dating Web sites past their prime?

And here is an older WSJ story:Marriage-Maker Claims Are Tied in Knots--Online Dating Sites Say Hordes of People Ultimately Marry, but Their Methods Have Plenty of Hitches of Their Own,along with an online post pointing out that there may be special selection problems facing online surveys of online activity: How Many Marriages Started Online?

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