Congestion in online shopping

Too many choices? Subscribe to a shopping service. The NY Times reports:
Sites That Send Shoppers What They Might Like

"JewelMint is one of a new breed of e-commerce sites — which also include Send the Trend, ShoeDazzle, JustFabulous, Sole Society and the upcoming StyleMint — combining old-fashioned and new-fangled methods for luring customers. They present users with a limited selection of jewelry, shoes and accessories by coupling software algorithms that determine personal style with strategies culled from home shopping TV channels and CD-of-the-month clubs.
The sites are the latest example of retailers inventing new ways to shop online. The recent flurry of innovation in e-commerce has also produced private sale sites like Gilt and daily deal sites like Groupon. Like those, these shopping clubs aim to filter the seemingly infinite options online and show a small selection, catered to an individual’s taste.
JewelMint, Send the Trend and ShoeDazzle follow a similar recipe: a fashion celebrity designs or picks the styles (or just attaches his or her name to the project). Shoppers take a style quiz, confiding their go-to nail polish shades and whether they most covet the wardrobe of Nicole Richie or Reese Witherspoon. Each month, the site selects a handful of items and the shopper buys one for a set fee, skips the month, or forgets about it and gets charged that month’s fee, which can be applied to purchases over the next year.
“When you type in anything to search on the Internet, it’s almost terrifying the tidal wave of information you get back,” said Kate Bosworth, the actress who is the celebrity face of JewelMint and one of its designers. “The idea of harnessing search for different, sought-after things on the Internet is really the new frontier.”