Early admissions glitches on the Common App

As the Common App becomes more common, it creates some stress as it struggles with congestion: Common App Says 2 Causes of Admissions Lags Fixed

"After a rocky roll-out of a new online computer program, the Common Application said it fixed two big snags that had left students across the country struggling to file applications before early admission deadlines.

The Common Application allows students to apply to multiple schools at once; more than 500 colleges and universities accept it, and it is run by a nonprofit with the same name."

The Common App has some struggling competitors like the Universal College Application; maybe this will be good for them, and will encourage universities to diversify the portals through which they accept admissions.

The Common App and college admissions

An article on updated software to be used for college admissions by the Common Application process reflects how the process of applying to colleges, once entirely decentralized, has changed: Common App 4.0

"The Common App, the all-purpose form accepted by 456 colleges and universities, is getting a digital makeover, down to the most fundamental swatches of code, with the end result intended to be a smoother, faster, more intuitive application. (The application itself will still be a rigorous exercise, complete with 250- to 500-word essays.)
"The new electronic form, now on the drawing board, is scheduled to make its debut in 2013.
...
"In the application season beginning to wind down this month, an estimated 750,000 students will have submitted three million online applications. That represents an increase of about 25 percent in only the last year. Meanwhile, teachers, counselors and school administrators are expected to submit 10 million transcripts, recommendations and other school forms through the Common Application’s electronic pipeline this year.

"For that matter, it has only been in the last decade that most students began to apply to college by pushing the “send” button instead of walking their applications to the post office. The Common App itself — which made it possible, for the first time, for a student to type up one form and photocopy it for multiple submissions — is only 36 years old.
...
"The number of applications filed through the Common Application portal by the end of this decade could exceed 10 million — and the number of schools accepting it could grow to 1,000 or more. That workload is well beyond what the latest Common Application is built to withstand."

HT: Neil Dorosin

Marketing colleges: Two paths to more applications, the common app, and fast-track

An article in the Chronicle of Higher Ed sheds some light on two different ways that colleges try to market themselves to a larger pool of applicants. One is the Common Application (which allows applicants to fill out one application online and then send it to many places, sometimes with supplements required by colleges that don't want too many casual applications). Another is "fast track" applications, which are mailed to high school students with invitations to fill in a shorter application, maybe without any essays at all.
The Curious Case of ‘Catnip’ and the Common Application

"Many high-school counselors offer colorful descriptions of “fast-track” applications, an increasingly popular recruitment tool among colleges. Such applications come with students’ names and other information already filled in. Typically, these solicitations also provide other incentives, like waived essay requirements, and promise quick admissions decisions...

"But there’s growing concern in high schools about how such applications are coexisting with another fixture of the admissions realm—the Common Application, the free admissions form accepted by 414 colleges.

"At the National Association for College Admission Counseling’s annual conference last month, several counselors discussed what they described as an increasingly common scenario: students using a fast-track application to apply to a college that’s a member of the Common Application. In such cases, high schools cannot electronically submit students’ supporting documents—transcripts, secondary-school reports, and letters of recommendation—to colleges.

"Why not? Because a member college isn’t able to download those documents until (or unless) a student submits his or her application through the Common Application’s Web site. In other words, a student can bypass the Common Application’s system by submitting a fast-track app, but that student’s counselor cannot do the same.
...
"Mr. Graf and other counselors have criticized Royall & Company, a direct-marketing firm that has pioneered the use of fast-track applications. Some of Royall’s clients package them as “V.I.P.” applications. The irony: Some colleges send such apps to thousands—even tens of thousands—of prospective students each year...

"The company’s leaders, who did not immediately return a telephone message on Wednesday, have previously described fast-track applications as a time-saving means of simplifying the application process, helping colleges reach more prospective students. They’re also good for business: Most colleges that use them report significant increases in applications.

"In recent years, Robert Killion, the Common Application’s executive director, has heard numerous complaints about the challenges raised by fast-track applicants applying to Common App colleges. Some counselors have asked why the nonprofit association does not transmit supporting documents for students who choose that option.

"Money is one answer, Mr. Killion concedes. For each application filed through the Common Application, the association gets a $4 fee from member colleges who use the Common App exclusively (institutions that also accept other applications pay $4.75 per applicant). “We’ve built a system for students who want to follow the Common App model,” says Mr. Killion. “If a student wants to pursue an alternative path, that’s their prerogative, but I’m not sure why we, for free, should have to subsidize someone else’s system.”
...
"Willamette is a member of the Common Application, and it offers a fast-track application. “Colleges that use both are put in a squeeze,” says Ms. Rhyneer, a former chairwoman of the Common Application’s steering committee.

"Although Ms. Rhyneer seconds the concerns expressed by Mr. Graf and other counselors, she disagrees with negative characterizations of fast-track apps. Willamette sends such an app to about half of its inquiry pool and uses it to encourage particularly promising applicants to apply. “Counselors tend to paint everybody using it with the same brush, but we’re not trying to get a zillion apps,” she says."

College admissions through the common ap, and supplements as signals

The Common Application makes it easy to apply to one more college. So colleges that use it get an increase in applications, some of which may not reflect much real interest. And so many colleges are adding supplements to the Common Ap, so that students will have to exert some effort to apply to them.

The Chronicle of Higher Ed writes of The Gravitational Pull of the Common Application (may need a subscription).

"Fall is here, and another harvest of college applications has begun. Over the next few months, hundreds of thousands of high-school seniors will apply to college through the popular portal known as the Common Application, a standardized form used by an ever-growing list of institutions.


"Now in its 35th year, the Common Application began as a small membership association of 15 private colleges. Today, more than 400 institutions use the form, which many admissions deans say has helped them recruit more first-generation and minority students. Recently, the nonprofit group welcomed its first two international members....
"Two years ago, the University of Chicago, long known for its distinctive Uncommon Application, joined the party after years of principled objections. This year, Columbia University hopped onboard, becoming the last member of the Ivy League to do so.


"In this era of hyper-competitive admissions, how can any college resist the Common Application’s gravitational pull?


"Recently, I put this question to Charles A. Deacon, dean of admissions at Georgetown University, among the most-prominent institutions that have not adopted the application (nobody should hold their breath waiting for that to change). Mr. Deacon describes the application as both an unnecessary tool and an unwelcome symbol of homogenization in admissions.

"The Common Application was created to promote equity in admissions by making it easier for students to apply to colleges that conduct “holistic” reviews of applicants. Mr. Deacon applauds that goal, but he says the standardized application prompts students to apply to colleges in which they have little or no interest. ...

"This year, Georgetown received about 18,000 applications for a freshman class of 1,580. Mr. Deacon suspects that adopting the Common Application would bring Georgetown 3,000 to 5,000 additional applicants in the first year or two. But he says the university doesn’t need that many—and that it already attracts plenty of diverse applicants through its traditional recruitment strategies.

...
"Mr. Deacon’s not the only critic of the Common Application. In some circles, the form has become a scapegoat for a variety of ills—frivolous applications, stressed-out students, overwhelmed admissions deans. At a conference for private high-school counselors I attended this summer, the consensus was that the Little Application That Could had become a big, big problem.


"Curiously, their objections differ. Some counselors say the form has made applying to college too easy, but others say that by requiring supplements, some participating colleges have made it too hard.
...
"...participating colleges embrace the Common Application in different ways. About two-thirds require applicants to complete supplements. The majority of those supplements, Mr. Killion says, are short, with one or two pages of questions. A few dozen have longer supplements, with additional essay questions (Chicago, for instance, still requires applicants to respond to its quirky prompts, like “Find X”).


"Mr. Killion notes that some institutions have had supplements from the Common Application’s inception. Where the concern is coming from, he says, “is really from people looking at a narrow band of very highly selective colleges with long supplements.”
...
"“We don’t exist to help colleges increase their applications, but it’s a side effect of what we do,” Mr. Killion says.


"Brown University saw a 21-percent jump in 2009, the year it switched to the Common Application. In 2008, it had a 7.7-percent increase. Chicago saw a 43-percent increase in applications this year, the second since it switched, but it had seen an increase of 20 percent just a few years ago. Columbia saw a 13-percent increase in 2009. What will it see during this cycle?
...
"At Georgetown, Mr. Deacon says joining the Common Application has become a keeping-up-with-the-Joneses phenomenon. He concedes that his opinion has been shaped, in part, by Georgetown’s enviable position in the marketplace. As a well-known institution with ample resources in the nation’s capital, it benefits from built-in demand. If the university’s applications dipped sharply, he admits, he would feel pressure to get more.


"That’s not likely to happen, despite Mr. Deacon’s relatively conservative approach to admissions. Each year, Georgetown begins its recruitment process by purchasing the names of PSAT test takers with equivalent scores of at least 650 on the critical reading section, 620 on the math section, and self-reported grade-point averages of A- or better. Last year, that was about 44,000 students, Mr. Deacon says. The university also buys another 5,000 to 6,000 names of underrepresented minority students with lower scores.

"Georgetown invites all those students to join its mailing list, and 12,000 to 13,000 of those students typically respond. The admissions staff supplements this search with a host of outreach, including travel to 140 cities and towns each year, and “pipeline” building in far-flung areas.

"Unlike most colleges, Georgetown strongly recommends that applicants submit scores from three SAT Subject Tests. The university also urges students to sit for interviews, and the vast majority of applicants do so. In other words, applying to Georgetown takes commitment."

Playing the admissions game

A recent NBER paper focuses on how student behavior has changed in reaction to the increasing competition for admission to elite colleges (resulting both from the growing size of the high school graduation cohorts, and the increasing rates of application to and attendance at college). They report that more students are taking AP exams, volunteering, and applying to more colleges.

Playing the Admissions Game: Student Reactions to Increasing College Competition by John Bound, Brad Hershbein, Bridget Terry Long - #15272 (ED LS)

Abstract: Gaining entrance to a four-year college or university, particularly a selective institution, has become increasingly competitive over the last several decades. We document this phenomenon and show how it has varied across different parts of the student ability distribution and across region, with the most pronounced increases in competition being found among higher-ability students and in the Northeast.
Additionally, we explore how the college preparatory behavior of high school seniors has changed in response to the growth in competition.
We also discuss the theoretical implications of increased competition on longer-term measures of learning and achievement and attempt to test them empirically; the evidence and related literature, while limited, suggests little long-term benefit.
http://papers.nber.org/papers/W15272

"Overall, high school students in 2004 engaged in significantly more behavior associated with college preparation, on average, than did their counterparts from 10 and 20 years before. The share taking at least a semester of calculus in high school rose from 9.2 percent to 15.2 percent between 1982 and 2004. In just the 12 years from 1992 to 2004, the fraction of seniors having taken at least one Advanced Placement (AP) exam nearly doubled, from 16.5 to 30.9 percent." (p12) (but reported time spent on homework is down)

"...data from CIRP's Freshman Survey shows that the percentage of college
freshmen who regularly volunteered during their senior year of high school increased rapidly from about 45 percent in 1987 and 1988 up to about 70 percent by 2000, where it has roughly remained since." (p14)

"While 25 percent of students had applied to four or more schools in 1972, more than half had by 2004. Figure 4 shows that the percentage of students applying to seven or more schools rose from about 3 percent in 1972 to 18 percent in 2004. This implies that more than half of the increase among those applying to four or more schools is driven by those applying to seven or more schools; within the last ten years, more than three quarters of the increase
is from those applying to seven or more schools. The increase in application rates has been widespread throughout the selectivity distribution, with students at highly selective institutions not only sending more applications on average, but also increasing the number of applications sent at a faster pace earlier on.
Another proxy for college application behavior is the number of SAT score reports sent to various colleges.16 When taking the SAT, students are allowed to send up to four score reports at no additional marginal cost. However, in recent years, students have been sending far more score reports. As shown in the three panels of Figure 5, the number of scores sent (and the likelihood of sending more than four) rises dramatically with the student's score. For those with scores above 1400 (around the 97th percentile), the median number of reports sent is around eight, which suggests that even students with very high scores do not feel that they can rely on being accepted into a top school." (p19)

Waiting lists and late college applications

Students who may be waiting to see if they will be offered positions from some colleges' waiting lists should also be aware that other colleges are still accepting applications.

The Common Application .org has posted a list of 67 of their members who are still accepting applications (including the University of Chicago):
Augsburg College, Berry College, Canisius College,Carroll College, Cazenovia College, College of Mount Saint Vincent, College of Santa Fe, College of St. Benedict-St. John's University, Colorado State University, Converse College, Creighton University, Culver-Stockton College, Curry College, Dominican University of California, Franklin Pierce University, Green Mountain College, Gustavus Adolphus College, Hofstra University, Illinois College, Illinois Institute of Technology, Keystone College, Lasell College, Lawrence Technological University, Loyola University New Orleans, Lynn University, Manhattan College, Marquette University, New England College, Nichols College, Notre Dame de Namur University, Oglethorpe University, Pacific University, Prescott College, Regis College (Massachusetts), Regis University (Colorado), Rollins College, Russell Sage College, Sacred Heart University, Sage College of Albany, Salem College (North Carolina), Seton Hall University, Seton Hill University, Southern New Hampshire University, St. Lawrence University, St. Norbert College, SUNY Fredonia, SUNY Oswego, TCU (Texas Christian University), The College of Idaho, Thiel College, Thomas College, University of Chicago, University of Dallas, University of La Verne, University of Maine, University of Maine at Machias, University of Massachusetts Boston, University of New Haven, University of Tampa, Utica College, Valparaiso University, Wabash College, Webster University, Westminster College (Missouri), Westminster College (Utah), William Jewell College, Xavier University

College admissions: deadlines and congestion

One modern convenience for high school seniors applying to college in 2008 is the Common Application, which lets them cut down on the number of times that they have to type in their social security numbers and middle names. But, as the end-of-2008 application deadline approaches, the fact that many people wait for the deadline combines with the fact that many now use the Common Application to create some congestion, the NY Times reports: Applications for Colleges Clog System

"On Tuesday, from 6:30 to 6:50 p.m., and on Wednesday from 9:45 to 10:45 a.m., there was a slowdown at the Common Application Web site, which handles online applications for some 350 colleges and universities. With the clock ticking toward a Jan. 1 deadline, the briefest delay can feel like a full-blown crisis to panicky high school seniors. ...

"More than a million high school seniors use the Common Application. Last year, the organization said that more than 171,000 applications were filed in the 72 hours from Dec. 30 through Jan. 1., 75,000 of them on Dec. 31.
Seth Allen, dean of admission at Grinnell College and president of the Common Application, said many students worked on their applications for weeks but waited until the deadline to submit them.
“I think having an online application has exacerbated waiting till the last minute,” Mr. Allen said, “and if they’re getting timed out on the site, on New Year’s Eve day, that’s certainly going to make them nervous.” "