Thursday, July 22, 2021

Simone Biles in the WSJ. News, sports, ads, endorsements: the money trail is varied and complex:

 Sports, accomplishment, celebrity, endorsements, modeling: The WSJ published last week a long article about Simone Biles, the gymnast who is one of the most dominant athletes in any sport.  It's an article that touches on her past Olympic and other victories, on how she trained during Covid, on her work ethic and ability to concentrate even during the Covid pandemic. It also covers her business ventures and endorsements, and the training facility her family runs.  

The story also addresses darker issues in her family and her sport, including that she was a victim of sex abuse by the now imprisoned USA Gymnastics national team doctor, who was convicted of abusing many young gymnasts.

The article comes with photos, and in many of them she is modeling clothes, which are described by producer and price in the captions, which also refer back to the larger story.  Here is one caption which made me blink as it juxtaposed the story about sex abuse with the price of the clothes she was modeling:

"Biles says that by competing and remaining in the public eye, she is forcing the world to continue to address the Larry Nassar scandal and the many failures that allowed him to prey on gymnasts for years. Kwaidan Editions dress, $990,, Mateo earrings, $650,, and Completedworks necklace, $240,"

Here's the whole article:

Simone Biles Will Not Be Denied.  "At 24, the most powerful gymnast in history has defied expectations to become even stronger—after surviving abuse, enduring a family ordeal and overcoming her own doubts."    By Louise Radnofsky | Photography by Rahim Fortune for WSJ. Magazine | Styling by Jessica Willis

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