Silvia Console Battilana, who co-founded Auctionomics along with Paul Milgrom, writes in Forbes about the prospects for market design efforts to help conserve Utah's Great Salt Lake.
How Market Design Could Help Save Utah’s Great Salt Lake by
By Silvia Console Battilana
"the Great Salt Lake is drying up.
"To save the lake while protecting water users, business leaders can adopt a little-known but powerful economic tool: market design. When water levels drop, the consequences immediately hit commercial supply chains and local commerce. Market-based incentives give businesses a way to reward upstream water conservation, bringing more water to the lake without hurting regional growth. The invisible hand of the market could identify the least expensive conservation, compensate participating water users and restore the Great Salt Lake.
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"The shrinking of the Great Salt Lake has many causes, and there is no silver-bullet fix. But any solution to refill the lake will likely involve conservation within Utah. Seventy-one percent of the water diverted from the lake’s basin is allocated to agriculture. If those commercial users could make more efficient use of water, more would reach the lake.
The catch is that many conservation practices, like water-friendly infrastructure and precision irrigation, are expensive. Under Utah’s traditional “use-it-or-lose-it” water rights system, users have little financial reason to conserve. Without modern economic incentives, asking businesses and farms to voluntarily cut back simply isn’t realistic.
Even if water users could be forced to cut back, it’s not clear who should cut back, or by how much. The costs of water conservation aren’t the same across users, and they can be very hard to estimate.
Market design can address both of these challenges. Crucially, markets don’t force particular actions or behaviors. Instead, well-designed markets create an incentive for farms and communities to cut back on water and be rewarded for their efforts. Anyone who can cost-effectively reduce consumption will do so, while others aren’t compelled to conserve if it would be too expensive.
Market Design Works
Even when the stakes are high and a lot stands in the way, intentionally designed markets can successfully align self-interest with the public good.
Further, market design can be used to align incentives even when money isn’t exchanged: it has been used for organ donation exchanges and food banks. Harnessing the invisible hand of the market to align incentives in pursuit of a common goal is an effective tool for difficult problems."
