Tuesday, February 12, 2019

The new market for (and marketing of) nicotine--Robert Jackler (followed by the CDC)

My colleague Rob Jackler has been investigating the marketing of nicotine delivered through (non-burning) e-cigarettes, which deliver nicotine without combustion products, by "vaping." Apparently nicotine is highly addictive, and the marketing is taking aim at very young people, including  "stealth" delivery systems designed to camouflage the act of vaping.

Here's a Stanford Medicine interview, published yesterday:
Robert Jackler says Juul spurs 'nicotine arms race'

Here's a figure from the paper "Nicotine arms race: JUUL and the high-nicotine product market, " by Robert K Jackler, Divya Ramamurthi, in the Journal Tobacco Control.

 And here's a figure from the article
"JUUL and other stealth vaporisers: hiding the habit from parents and teachers," by Divya Ramamurthi, Cindy Chau, Robert K Jackler, in Tobacco Control

In related news, also published yesterday, here's a press release from the Center for Disease Control (CDC):
4.9 million middle and high school students used tobacco products in 2018

"About 4.9 million middle and high school students were current users (used in the past 30 days) of some type of tobacco product in 2018, up from 3.6 million in 2017. This increase—driven by a surge in e-cigarette use—erased past progress in reducing youth tobacco product use, according to a new Vital Signs report published by the Centers for Disease Control and Prevention (CDC).
"More than 1 in 4 (27.1%) high school students and about 1 in 14 (7.2%) middle school students currently used a tobacco product in 2018. For the fifth year in a row, e-cigarettes (20.8%) were the most commonly used tobacco product among high schoolers...
"This Vital Signs report is based on data from the 2011–2018 National Youth Tobacco Surveys analyzed by CDC, the Food and Drug Administration (FDA), and the National Cancer Institute (NCI)."

Here's a figure from the Vital Signs report:

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