Thursday, April 6, 2017

Thank a scientist: ad campaign from National Academy of Sciences

Series Update: From Research to Reward
FRTRFrom Research to Reward, the NAS series of articles and videos about the human benefits that arise from discoveries made through scientific research, is being promoted through Washington Post ads, broadcast messages on Washington’s NPR station, placement of ads on social media, and a telephone campaign aimed at making prospective partners aware of the availability of the materials for their own use. All products to date focus on the social and behavioral sciences. A new phase of the project will concern the geosciences and other natural sciences.

Here's a picture of the Washington Post ad about economics, featuring kidney exchange:

(Here's my earlier post on the NAS video from which that picture comes:

The human side of kidney exchange: video from NAS (5 minutes)

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