The back story comes to me via Assaf Romm and Dvorah Marciano. They write as follows.
"So Fashion Week is a concept invented in NYC around
1943 (back then it was called "Press Week") when there was
not enough French fashion coming from across the ocean due to the German
occupation. Around 1993 it took its current form in which there are a lot of
fashion people and media coming to one place to plan their Fall/Spring buys and
so on. Furthermore, the Fashion Week was copied by many other cities.
Specifically, the main events are the Fashion Weeks in NYC, London, Paris and
Milan. These events take place consecutively twice a year (around February
for the Fall collection, and around September for the Spring collection of next
year):
"It should be mentioned that these Fashion Weeks compete on
fashion buyers, media coverage and even models. For example:
"Apparently, scheduling the Fashion Weeks between the big
four cities is an ongoing saga, with dates moving earlier and earlier (...I don't have specific data yet). That's why they
signed a three-year agreement in 2008 to determine schedules. Obviously,
recently there were some issues with Milan moving its dates to coincide with
the NYC and London weeks in September 2012. And it seems like Paris also joined
in to the fight:
"Finally, it looks like today a final agreement has been
reached: [see top of post].
"To conclude, this looks like a great unraveling story,
because you obviously cannot move Fashion Weeks too early (well, according to
Dvorah, you just cannot introduce new fashion too early, or
otherwise it wouldn't be fashionable by the time it reaches the consumers....).
Also, it seems like fashion highly depends on information. That is, fashion is
a form of art, and it is determined by current events ..."
And here's the International Fashion Week Dates Agreement of 2008
And here's the International Fashion Week Dates Agreement of 2008
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1 comment:
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