The market for once-used wedding dresses

For Sale: One White Dress, Yet to Be Worn
"AS more brides try to sell their used wedding dresses online, some have found a way to stand out from the competition: putting their gowns up for sale before even walking down the aisle.
A growing number of postings for so-called presale dresses have popped up among the listings on sites like oncewed.com, preownedweddingdresses.com and woreitonce.com.
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"A used dress generally sells for about 50 percent off retail, whether sold before or after the wedding. But brides see an advantage to selling before the wedding because the styles are still current and other brides often can try on the same dress in stores. That, they say, enhances the likelihood of a quick sale.
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"Zofia Gajdamowicz, 27, a bartender in Toronto who hopes to sell her Modern Trousseau dress before her wedding in late October, said she will “have to be a little more careful” if she finds a buyer.
“I already told my friends, ‘Don’t let me drink any red wine,’ ” she said."