Law reviews and the declining cost of submission

Jacqueline Lipton at The Faculty Lounge has a post advising new law profs on Placing a First Law Review Article. Even though I've written about the different academic publishing cultures, and the fact that submissions to law reviews are made simultaneously to multiple reviews, I find the numbers of recommended submissions surprising...

"It appears that a number of people feel that Expresso has changed the game significantly in the sense that more people are sending more articles to more law reviews because of the speed and ease of doing it via Expresso.  Thus, the collective wisdom seems to be that a new professor may have to send an article to more reviews than would have been the case, say, 10 years ago when this was predominantly done through hard copy submissions.  I am interested in how others feel about this.  I guess back in the days of hard copy submissions, many of us were advised not to send an article out to more than maybe 70 or 80 general law reviews tops.  But a lot of junior folks today seem to be advised to send to at least 150.  The sense is that many of the top 100 law reviews now won't even look at a piece unless someone is trying to expedite up from a "lower ranked" journal. "

See my earlier post, Peer review and markets for ideas, in law and science