Thursday, May 29, 2025

Tinder has plans to become less focused on hookups

 The WSJ has the story:

Tinder’s New Chief Is Out to Change Its Hookup-App Reputation. Spencer Rascoff is rethinking Match Group’s biggest app as younger online daters grow tired of swiping  By  Chip Cutter 

"Tinder’s new chief, Match Group CEO Spencer Rascoff, aims to revamp the app’s image away from hookups to attract Gen Z.

"Rascoff plans to introduce new features, leverage AI, and enhance user safety to improve user experience.

"Tinder is testing a “double dating” feature and will roll it out globally this summer to create low-pressure ways for people to meet.

...

“This generation of Gen Z, 18 to 28—it’s not a hookup generation. They don’t drink as much alcohol, they don’t have as much sex,” he told investors this month. “We need to adapt our products to accept that reality.”

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