The ban on paying college athletes is history

 The idea that paying college athletes is wrong has given way to the realities of the sports markets in which they perform.  For many years, college athletes were required to be unpaid amateurs, but that time has passed.

The WSJ has the story.

NCAA Agrees to Share Revenue With Athletes in Landmark $2.8 Billion Settlement. Breaking with more than a century of policy, the NCAA will pay billions in damages to former athletes and allow schools to pay athletes up to $20 million a year    By Laine Higgins  and Jared Diamond

"The National Collegiate Athletic Association and the five most prominent athletic conferences agreed to a $2.77 billion settlement of a class-action lawsuit on Thursday, ushering in a new era of college sports in which schools can pay athletes directly. 

"The move marks a dramatic shift for the NCAA, breaking with its century-old stance that college athletes are amateurs and therefore cannot share in any of the money they generate for their universities.

...

"It also marks the latest rule the NCAA has been forced to change amid an onslaught of legal challenges in recent years. 

"First, the NCAA allowed athletes to receive academic bonuses and profit from their name, image and likeness. Now, the biggest domino of all has fallen: For the first time ever, some players are going to be paid directly by their schools for playing their sports—a seismic shift that will completely reshape the business model for the top end of this billion-dollar industry. 

"The result is the creation of a system that will give Division I schools the ability to distribute roughly $20 million a year to their athletes, said people familiar with the matter. "