Colleges give discounts. Who knew? The WSJ has the story:
Prizes for Everyone: How Colleges Use Scholarships to Lure Students
Merit awards are important component of many schools’ enrollment strategies
"At George Washington University, nearly half of all undergraduates receive the school’s Presidential Academic Scholarship. The prizes go to “the most competitive applicants in the pool,” admissions materials say, and include awards of $5,000 to $30,000 for each student.
At some other colleges, a solid majority of students get similarly hefty scholarships. At still others, virtually everyone gets them.
Hundreds of colleges and universities are using academic scholarships and other merit-based financial aid to gain an edge in a battle for students. The scholarships make students feel wanted and let families think they’re getting a good deal, like a shopper who buys an expensive sweater on sale."
Prizes for Everyone: How Colleges Use Scholarships to Lure Students
Merit awards are important component of many schools’ enrollment strategies
"At George Washington University, nearly half of all undergraduates receive the school’s Presidential Academic Scholarship. The prizes go to “the most competitive applicants in the pool,” admissions materials say, and include awards of $5,000 to $30,000 for each student.
At some other colleges, a solid majority of students get similarly hefty scholarships. At still others, virtually everyone gets them.
Hundreds of colleges and universities are using academic scholarships and other merit-based financial aid to gain an edge in a battle for students. The scholarships make students feel wanted and let families think they’re getting a good deal, like a shopper who buys an expensive sweater on sale."
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