Assaf Romm points me to the story: Take that, Super Bowl scalpers! Ticket-lottery winners to get non-transferable tickets
"Every year, the NFL holds a lottery for football fans for the next
year’s Championship. Some 30,000 people entered this year, McCarthy said. The
number of winners will double to 1,000, McCarthy said, and the price of the
ticket will drop to $500, from last year’s $600.
But there’s a catch. Winners won’t get their tickets until game
day, and they won’t be able to leave the stadium after receiving them, McCarthy
said.
“The point is we want these people going to the game,” McCarthy
said. “So you can’t turn around and sell them to a scalper.”
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