Sunday, September 18, 2016

Public schools in Indianapolis advertise for enrollment, in competition with private schools

There's an enrollment contest underway in Indianapolis, and a new law against cash bonuses for referrals.
The Indianapolis Business Journal has the story:
Competition for school kids heats up across Indy

"Most Indianapolis kids went back to class in early August. But across town, billboards, yard signs and mailers put out by schools are making a last-minute pitch to parents: Enroll your child here.

"Public schools—including traditional, district-run schools and charters—are employing ever-more sophisticated advertising and marketing campaigns. The goal is to meet enrollment targets by the time the official state count day rolls around. This year, a school’s attendance on Sept. 16 determines its funding levels for the fall semester.
"Carpe Diem Meridian charter school’s 2015 marketing campaign tactic—offering $100 gift cards to anyone who referred a student who enrolled—was later that year made illegal by the Indiana General Assembly.

"The law says that a “school may not offer or give, as an enrollment incentive, any item that has monetary value, including cash or a gift card that may be used at a retail store, grocery store, online store, or other commercial enterprise” to prospective students in exchange for enrolling or to anyone who makes referrals."

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