Sunday, January 9, 2011

Wikipedia fundraising, randomized experiments

You know those fundraising appeals that appear at the top of Wikipedia pages? They are randomized so that reliable information can be collected about which ones attract donations.

The Wikimedia team writes:

"Since August, the Fundraising Committee has been running banner & landing page tests. These have evolved from weekly Thursday afternoon tests, which helped us get all of our systems in order and determined which messages would best motivate our donors before the launch of the fundraiser - to almost daily tests introducing new banners and landing pages as we continue to tweak our current campaign.

"Check out the Fundraising Updates page where we discuss what we've learned so far and upcoming tests and challenges."

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