A Chinese college-admissions influencer has died, who helped families choose which colleges and majors to rank, after they received the results from the gaokao, the national admissions exam.
The NYT has the story:
"Zhang Xuefeng became famous in China for telling students and their parents what few educators would: which majors were useless, which careers were dead ends and which dreams ordinary families could not afford.
“Knock out your children if they want to study journalism,” he famously said.
“The humanities all lead to service work, and service work, in one word, is sucking up” to clients.
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"But when Mr. Zhang died last month, at 41, something uncommon in today’s China happened. In a country where large-scale, spontaneous public emotion is rarely tolerated, tens of thousands of people from all over the country showed up at his memorial service in the eastern city of Suzhou. They stood in line for hours to pay their respects, some carrying flowers, one clutching a college admission letter. On the Chinese internet, posts and videos about Mr. Zhang and his death drew more than six billion views in a single day, according to a media monitoring firm.
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"The gratitude directed at Mr. Zhang, who had 27 million followers on the short-video platform Douyin, reflected the fears of ordinary Chinese families trying to navigate an increasingly opaque and unforgiving education system. The extraordinary mourning after his death revealed how much of contemporary China is living with that anxiety.
"Students and parents thanked him for helping them navigate the high-stakes process of choosing a college major in China. Through livestreams and consulting sessions, he explained which majors led to stable jobs, which industries were declining and which professional certificates were worth pursuing — information readily available to families with connections or advanced education but far harder for everyone else to find.
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"For decades, the general college entrance exam, known in Chinese as the gaokao, was widely seen as a pathway to changing one’s fate; it was brutally competitive but capable of delivering upward mobility. As universities expanded and the job market deteriorated, that promise weakened. Getting into college became easier. Turning a degree into security did not.
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"In many provinces, families have less than two weeks between getting the results of the exam and the deadline to apply to college. In that time, they need to make sense of hundreds of majors, universities and career paths.
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"The families who turn to consultants like Mr. Zhang are not, for the most part, China’s elite. But neither are they the poorest. Wang described his clients as families in the broad middle: small-business owners, office workers, skilled laborers and lower-level state employees. They often have money to pay for guidance but lack the social capital or institutional knowledge needed to navigate the system confidently on their own. "