Market for Camembert

An important part of European Union trade law is the control of the Appellation d'origine contrôlée (AOC). (This is the locational brand name that, for example, makes Champagne--sparkling wine made in the French Champagne region using the methode champagnoise--different from Cava, the sparkling wine made in Spain by the same method. Which brings us to the question of Camembert de Normandie, the French cheese that, according to the Camembert Charter, must be made by hand from raw (unpasteurized) milk.

Because raw milk can harbor disease causing bacteria, the costs of making cheese safely from raw milk is greater than from pasteurized milk. Because of health concerns, the U.S. Food and Drug Administration controls the interstate sale of raw milk and cheeses made from raw milk. All of which brings us back to France, the home of both Camembert and pasteurization. Der Spiegel reports that one of France's largest cheese producers has just given up a long campaign, citing health concerns, to change the Camembert Charter to allow pasteurized milk to be used. But consumers and other producers successfully resisted, and it remains the case that no cheese made with pasteurized milk can be sold as le Camembert de Normandie.

I can't quite tell if this is brand protection, some other kind of protectionism, or if it is related to the kind of repugnance associated with the resistence to genetically modified crops in Europe. But it makes for a good story, and reflects some of the complexities of buying, selling, and labelling food.

Industry standards: cell phone chargers

One way to increase the market for a technology is to make it more commodity like, by adopting an industry standard. So it is very welcome news that Universal cell phone chargers are coming 'soon'.

"On Tuesday, the GSMA trade association announced at its 2009 Mobile World Congress here that it has brokered a deal with the world's leading handset makers to come up with a standard for charging cell phones.
All the major handset makers, including, LG, Motorola, Nokia, Samsung, and Sony Ericsson, have agreed to use the Micro-USB technology as the common universal charging interface, Rob Conway, GSMA CEO, said during the opening keynote speech Tuesday. By 2012, the GSMA promises, most cell phones will use the same kind of connector to charge their batteries.
Seventeen mobile operators, including Vodafone, Orange, and Telofonic, announced they are committed to implementing the standard for the universal mobile phone charger. "