The Everything Token. By Steve Kaczynski and Scott Duke Kominers

 Here's a look into a possible future of the web (but it's still available in hardcover):

The Everything Token.  HOW NFTS AND WEB3 WILL TRANSFORM THE WAY WE BUY, SELL, AND CREATE.  By Steve Kaczynski and Scott Duke Kominers

"A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions."

“NFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read!”

— Paul Milgrom, Shirley and Leonard Ely Professor of Humanities and Sciences at Stanford University and Nobel Laureate in Economics"

“You can’t ask for savvier or more enthusiastic guides to the potential of NFTs than Kaczynski and Kominers.”
— Alvin E. Roth, Craig and Susan McCaw Professor of Economics at Stanford University and Nobel Laureate in Economics

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Earlier: 

Saturday, November 13, 2021

Non-fungible tokens (NFTs), in Harvard Business Review, by Kaczynski and Kominers

Non-fungible tokens (NFTs), in Harvard Business Review, by Kaczynski and Kominers

 Can a new form of property rights created by blockchains also create valuable new kinds of markets? Or even communities?  

How NFTs Create Value, by Steve Kaczynski and Scott Duke Kominers, Harvard Business Review November 10, 2021

Summary.   How much could a cluster of pixels possibly be worth? More pointedly, why is it worth anything at all? The explosion of NFTs and their accompanying marketplaces have left many baffled, incredulous, and deeply skeptical. But while NFTs may be fetching eye-popping, eyebrow-raising valuations, there is a logic to how — and when — they create value. By creating a system of verifiable digital ownership NFTs fundamentally changed the market for digital assets, creating the possibility for new types of transactions. Amidst a flood of new ventures, however, it can be hard to tell which are creating value and which are just riding the hype. The companies that have been most successful on this new frontier have a few things in common: They make meaningful use of the NFT technology itself, leverage a community of users, generate confidence that they can continue executing on the project to maintain ongoing community engagement, offer accessible “on-ramps” for new users, and are able to weather crypto market swings.

...

"Many emerging NFT applications, meanwhile, are seeking to more explicitly blend online NFT ownership with offline use cases. A few restaurants, for example, have started using NFTs for reservations. And the ticketing industry has a major opportunity here: By issuing tickets as NFTs, venues can give a variety of benefits to purchasers, creating more of an incentive to buy, as well as providing the venues an opportunity to collect royalties on secondary sales.

"Other companies are exploring how NFTs could be used in establishing and recording people’s identity and reputation online. MIT recently started offering blockchain-based digital diplomas, which are effectively non-transferable NFTs. Meanwhile, both established players like Facebook (now Meta) and new ventures like POAP and koodos are providing ways for individuals to create and share NFTs around activities, affinities, and interests."