Weddings are a big business. So is the business of matching brides to wedding service providers. But there are a lot of vendors with complaints about the Knot, the biggest matchmaker of brides and service providers.
The New Yorker has the story:
" In addition to hosting gift registries and wedding websites, and offering reception ideas and relationship advice (“What to Know About Walmart Wedding Cakes,” “How to Prepare for Sex on Your Wedding Night,” “Dislike Your Spouse’s Last Name? Here’s What to Do”), the Knot is used by millions of couples to find their wedding venders, who pay to advertise on it.
...
"Each year, Americans drop roughly seventy billion dollars hosting weddings. Most people think that this is too much—that couples are overspending, that venders are overcharging, and that the wedding-industrial complex verges on unethical.
...
" running a wedding business is especially tough: there are hundreds of thousands of competitors; costs are rising, owing in part to inflation; and, for many venders, bookings and budgets have decreased by about twenty-five per cent. According to a recent industry survey, a third of all wedding venders said that they are doing poorer financially than they were a year ago. “Florists are the worst,” McIntosh said. “There are so many broke florists.”
...
"Last year, the Knot facilitated four billion dollars in consumer spending via advertising on its platforms. Most of the company’s revenue comes not from brides and grooms but from wedding venders. Nine hundred thousand venders in more than ten countries use the Knot, and many pay to be advertised to couples—“leads,” in industry parlance—seeking their services. "
Posts
