Mark your calendar for Tuesday, December 2, from 3:30–5 PM: Wharton Professor Judd Kessler will be visiting Stanford to deliver a talk about his new book, Lucky by Design.
Location: Gunn Building (SIEPR), Koret-Taube Conference Center (KT130)
Note: A free copy of Lucky by Design will be available for each of the first 100 attendees!
More about the event and Lucky by Design:
Wharton professor Judd Kessler discusses his new book, “Lucky by Design: The Hidden Economics You Need to Get More of What You Want.”
Judd pulls back the curtain on the hidden markets that determine who gets what in everyday life. Unlike familiar markets that you might learn about in your economics class — where what we get depends on how much we’re willing to pay — hidden markets do not rely on prices: you can’t buy your way into a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them.
What are the tricks for getting reservations at the hottest restaurants, live-event tickets, job offers, and spots in elite preschools and selective colleges? What about finding a soulmate on a dating app or receiving a life-saving organ transplant? How can policymakers design these markets better?
Judd has spent a career studying and designing these very markets. Now, he reveals insights about how they work, how to maneuver in them, and how to tip the scales in your favor.
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Earlier post about this book:
Monday, August 11, 2025 Lucky by Design: The Hidden Economics You Need to Get More of What You Want, by Judd Kessler
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