Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Saturday, June 28, 2025

Internet advertising: affiliate marketing scams, evolving

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 Ben Edelman announces a return to his roots, detecting advertising fraud on the internet. (Remember when malware would flash unwanted page...
Monday, April 7, 2025

After the proposal: the market for weddings

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Weddings are a big business. So is the business of matching brides to wedding service providers.  But there are a lot of vendors with compla...
Sunday, February 9, 2025

Super bowl markets in ads and gambling (and also a football game)

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 Today is a big celebration of advertising.  But the advertisements have to be fitted into pauses in a football game.  That takes some doing...
Friday, August 30, 2024

Automated bidding in auctions

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 Part of the future of market design (as artificial intelligence evolves from large language models to something more like general AI) will ...
Thursday, June 27, 2024

Freakonomics interviews John Cawley about celebrity advertisements and repugnance (when the celebrity goes bad)

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  My email this morning included this announcement: " Thank you for sitting down with Freakonomics Radio to discuss your work. The epi...
Thursday, May 30, 2024

Sigecom Test of Time Award 2024 for AdWords and generalized online matching by Mehta, Saberi, Vazirani, and Vazirani

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 The SIGecom Test of Time Award recognizes the author or authors of an influential paper or series of papers published between ten and twen...
Wednesday, February 22, 2023

The market for (and marketing of) baby formula

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  The Lancet has a series of articles on baby formula .  It begins with this editorial, and is followed by three articles: Unveiling the pre...
Sunday, February 12, 2023

Super (bowl) markets

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 There's also a football game, but here are some other, related markets (gambling, advertising, deal making...). Gambling: WSJ: Watching...
Tuesday, February 7, 2023

Social media advertising and COVID vaccination, in PNAS

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  Vaccine rollout is different than allocating other (initially) scarce goods because it involves overcoming vaccine hesitancy.  Here's ...
Thursday, July 22, 2021

Simone Biles in the WSJ. News, sports, ads, endorsements: the money trail is varied and complex:

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 Sports, accomplishment, celebrity, endorsements, modeling:  The WSJ published last week a long article about Simone Biles, the gymnast who ...
Friday, June 19, 2020

The UpFront market for television ads: is it time to change its timing?

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The coronavirus pandemic is an opportunity for advertisers and television networks to renegotiate an odd feature of their market for advert...
Friday, August 31, 2018

The market for influence, by Fainmesser and Galeotti (the movie)

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Here's a nicely done "trailer" for a paper by Itay Fainmesser and Andrea Galeotti. It's a three minute video... ...
Thursday, August 2, 2018

Politico summarizes the Backpage story

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Here's an article for those who haven't been following this first amendment/prostitution/human trafficking story... The Sex-Traff...
Wednesday, July 18, 2018

Matching endorsements to endorsers

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The NY Times reports on speed dating of Youtube influencers and brands (and on newly relevant "moral turpitude" clauses concernin...