There's matching, and then there's matching with sidepayments.
For dating, some decisions were easier in the dinosaur age: in theory at least, only the man could propose a date, and he paid. But times have changed.
Here's an opinion piece in the WSJ:
How to Find Love When Dating Has Gotten So Expensive
Young adults, faced with economic anxiety, are re-evaluating the way they search for romantic partners
By Cordilia James
"To some extent, traditional thinking about date etiquette hasn’t changed: According to the LendingTree survey, 32% of Gen Z believe that the man should pay for the first date in a heterosexual relationship, while 18% think the person who asks should pay. (Nearly 31% think the cost should be split.)
...
" Tiffany Aliche, founder of Budgetnista, a financial-education firm, ... says that since the asker sets the terms of the date, that person is responsible for picking an activity they can afford.
...
"Some of my friends disagree with that strategy. One female friend, for instance, told me that she expects the guy to pay to show that he’s comfortable being a provider, regardless of who proposes the date. One male friend told me he prefers to split the check or take turns paying to show mutual interest. Another female friend says she has noticed that more of her dates have asked her to split the bill lately—a sign, she says, of the new dating math."
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