Google buys Timeful from Yoav Shoham and Dan Ariely

Here's Timeful.  Here's Dan. Here's Yoav: This Stanford professor just sold his second startup to Google in less than 5 years.

Here's the Google announcement: Time is on your side—welcoming Timeful to Google
"Today we’re excited to announce that Timeful, Inc. is joining the Google family to help make getting things done in your life even easier. 

The Timeful team has built an impressive system that helps you organize your life by understanding your schedule, habits and needs. You can tell Timeful you want to exercise three times a week or that you need to call the bank by next Tuesday, and their system will make sure you get it done based on an understanding of both your schedule and your priorities. We’re excited about all the ways Timeful’s technology can be applied across products like Inbox, Calendar and beyond, so we can do more of the work for you and let you focus on being creative, having fun and spending time with the people you care about."