An economist's advice on online dating by Stanford's Paul Oyer

In a WSJ column and in a new book, Paul Oyer offers his perspective on economics and online dating, based on his personal experience. In the column he gives an economist's advice on dating, and in the book he illustrates principles of economics using online dating as his main example.

Here's the column: How Nobel-Winning Economic Theories Can Help Your Online Dating

And here's the book: Everything I Ever Needed to Know about Economics I Learned from Online Dating 
by Paul Oyer