Purple market design at Northwestern: Jeff Ely and Sandeep Baliga auction football tickets

Blogging would be easy if I got more emails like this one from eminent game theorists. Its subject line was "our foray into market design":

dear al,

sandeep baliga and i persuaded northwestern athletics to let us auction off their football tickets.  the auction starts tomorrow. you can see it here:

http://www.nupurplepricing.com/

we put together a little video to explain how the auction works. (in simple terms its a uniform-price dutch auction).

  http://www.youtube.com/watch?v=MjTsjTwuW14

we would love it if you could mention it on your blog.

jeff

(Any complaints from disgruntled Wildcats should be directed to  Jeffrey Ely and/or Sandeep Baliga. Or maybe you could comment on their blog Cheap Talk, one of the economics blogs that I follow.)