The story under this eye-catching headline sheds some light on the endorsement biz: Paris Hilton Sued for $35M for Wearing Wrong Hair
"A company that manufactures hair extensions claimed the 29-year-old socialite breached her contract to wear and promote their product when she sported the fake locks of a competitor in 2008.
Hairtech International Inc. is seeking $35 million in damages -- 10 times what she was apparently paid under the contract. The fraud and breach-of-contract suit cites the heiress' partying as contrary to Hairtech's marketing campaign.
The filing also claims Hilton missed a launch party for the hair extension line because she was serving a stint in jail in 2007. Hilton served 23 days in 2007 after she was caught driving twice on a suspended license while on probation for reckless driving.
The filing states the company's lost $6.6 million on the launch party alone, although a jury or judge will have to decide whether Hilton owes any money if the case goes to trial."
Well she should have not breach the contract & further getting in trouble is really funny...this will result her self-image damaging in the open source.
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