Yahoo Pairs with Zillow on Real Estate Listings
"The deal also helps Yahoo and Zillow challenge Move Inc. (MOVE), owner of Realtor.com, the most-used real estate site."
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"Until now, Yahoo has focused mainly on selling ads from large marketers, such as mortgage companies and credit agencies, not the local real estate agents that are Zillow's mainstay, Schultz said. In May, Yahoo was No. 3 in the online real estate market with 6.14 million users, while Zillow.com was second with 7.05 million, according to ComScore (SCOR) of Reston, Va. The market was led by Move Inc., with more than 12 million."
"The deal also helps Yahoo and Zillow challenge Move Inc. (MOVE), owner of Realtor.com, the most-used real estate site."
...
"Until now, Yahoo has focused mainly on selling ads from large marketers, such as mortgage companies and credit agencies, not the local real estate agents that are Zillow's mainstay, Schultz said. In May, Yahoo was No. 3 in the online real estate market with 6.14 million users, while Zillow.com was second with 7.05 million, according to ComScore (SCOR) of Reston, Va. The market was led by Move Inc., with more than 12 million."
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